1 Implementation Update of LIEE & CARE Program Presentation to the LIOB June 2, 2010 San Diego, California

2 LIEE Program- Budget Budget: This item shows the 2009 LIEE budget expended, as reported in the IOUs’ 2009 LIEE Program Annual Reports and 2011 Authorized Budgets: These budgets are authorized from D The 2010 budget does not include carry-over funds.

3 LIEE Program- Units Units: This item shows 2009 LIEE units as reported in the IOUs’ 2009 LIEE Program Annual Reports and 2011 Targets: These are authorized numbers from D *SCE 2010 target number includes carry-over units from Number of homes treated

4 LIEE Year to Date Through April 2010 PG&ESCESDG&ESoCalGas Budgets Expenditure $38,250,025 $17,970,236 $4,554,158 $11,439,234 Budget$151,067,347 $61,561,081 $21,184,000$76,872,816 Percent Expenditure25%29%21% 15% Activity Homes Treated36,711 32,092 4,40828,109 Goal124, ,500 20, ,540 Percent Treated29 % 31%22% 20% Energy Savings Kwh13,463,3059,406,6211,547,941 N/A Kw2,602 2, N/A Therms 729,582 N/A88, ,345

5 Measure Installations Through April 2010 Measures PG&ESCESDG&ESoCalGas Water Heating 28, ,43628,206 Envelope & Air Sealing24, ,64330,044 Heating ,341 Refrigerators6,0497, N/A Lighting220,81174,22130,254N/A Cooling5926,684131N/A

6 Other LIEE Figures Through April 2010 Percentage of disabled enrolled versus 15% goal. LIEE customers participating in CSI Homes ‘gone back to’ versus new customers PG&ESCESDG&ESoCalGas N/A PG&ESCESDGESoCalGas Go-back 4,688 New 32,023 Go-back 563 New 31,529 Go-Back 29 New 4,379 Go-back 0 New 28,109 PG&ESCESDGESoCalGas 17% 12%5%7%

7 LIEE/ CARE Outreach Based on 1 st Quarter 2010 PG&ESCESDG&ESoCalGas LIEE: Sacramento Partnership Fairfield Partnership Radio and print ads Bill insert CARE: Phone enrollment to 780K customers Phone recertification to 128K customers Door-to-door canvassing to 12K customers Sub-metered mass mailing to 1,560 facilities VITA/United Way mailing to 30K customers Zip code direct mail to 450K customers Bill Insert - 3.2M LIEE: Over 100K s to CARE customers Over 300K direct mail to target ZIP7s 300K automated outbound calls to CARE customers CARE: Direct mail campaign to 300K customers with HH income below $50K Participated in Maria Shriver’s “We Connect Community Event” to connect families to economic resources Extended online enrollment throughout all Call Centers Conducted 3 rd Party outbound IVR LIEE: Developed and produced LIEE video to increase messaging through CBO’s and public affairs groups. Launched campaign to drive LIEE enrollments CARE: Increased door-to-door canvassing - additional vendor added Bilingual DM and automated enrollment & recertification calls Two English bill inserts (Feb/Apr) LIEE: 1.2 million targeted for bill insert campaigns in Jan/March, over 16K enrollments 200K targeted automated voice messaging campaign, over 21K leads and 679 enrollments CARE: 486K Jan DM campaign = 14.5K enrollments YTD (results still pending) 3rd Party door-to-door program = 13K enrollments Monthly web based campaigns = 17K enrollments

8 LIEE/ CARE Ethnic Media Based on 1 st Quarter 2010 PG&ESCESDG&ESoCalGas LIEE Spanish, Vietnamese and Mandarin print and radio campaign CARE None in 1 st quarter. The campaign will start in 2 nd quarter. LIEE/CARE Participated in 2010 Strategic Collaboration Conference for the Asian Pacific Islander Community  Participated in 3-hour Spanish “Univision Telecast” to enroll/take leads on income qualified programs CARE  Launched 1 st of 4 community events with WBC Enterprises, a leader among African American FBOs Participated in 25 performances of “East West Educational Partnership” IQP awareness/enrollment LIEE/CARE: Asian print ads in language (Chinese, Filipino, Vietnamese) LIEE: Developed and produced Spanish LIEE video to increase messaging through CBO’s and public affairs groups. CARE: Bilingual direct mail and automated outbound enrollment & recertification calls LIEE/CARE Carried over joint system wide traffic radio media campaign targeting:  General Market  African American  Seniors  Hispanics Campaign designed to provide assistance program information and enrollment opportunities by driving customers to SCG website

9 CARE Penetration Through April 2010 ParticipantsEstimated Eligible Participants Year-to-Date Penetration Rate PG&E1,441,9261,616, % SCE1,299,4691,425, % SDG&E272,263352, % SoCalGas 1,614,136 1,807, %

10 CARE Process Improvements Based on 1 st Quarter 2010 PG&ESCESDG&ESoCalGas No CARE process improvements implemented in the 1 st quarter Phone Center extended CARE online enrollment throughout all Call Centers Follow up to customers who did not respond to direct mail campaigns via IVR messaging While there were no major efforts in the quarter, SDG&E continues to examine all program functions in an effort to streamline processes and to maximize efficiencies wherever possible. SoCalGas completed development of CARE Re-certification IVR system revisions. The revisions were designed to streamline the customer recertification process utilizing a more user friendly approach. Changes will be implemented during the second quarter.

11 Leveraging and Integration Efforts Based on 1 st Quarter 2010 PG&ESCESDG&ESoCalGas LEVERAGING Sacramento PG&E- SMUD-CRP partnership 213 CARE enrollments from leveraged outreach with VITA/United Way INTEGRATION Partnered with Neighborhood Payment Centers (NPC) for outreach events at local offices LEVERAGING Leveraged with food/clothing distributions, cultural events, employment information workshops, farmers’ markets, school events and community fairs INTEGRATION CARE and LIEE share leads between programs LIHEAP payment recipients are automatically enrolled in CARE each quarter CARE & EMA programs integrate efforts and messaging through all outreach events, communications and marketing campaigns LEVERAGING LIEE works with LIHEAP to provide customers with all feasible measures from both programs Capitation contractors provide CARE enrollments and LIEE leads INTEGRATION CARE receives high volume of referrals from the Call Center CARE and LIEE share leads between programs LEVERAGING Developing plan where DPSS’ Food Stamp /SNAP clients will receive SCG Low-Income Programs information in their quarterly mailing Agreements with two non-IOU municipal utilities’ low-income programs, will soon produce installations INTEGRATION System wide CARE enrollment at bill payment offices LIEE data exchange for CARE enrollment