Created by BM|DESIGN|ER Matt Phillips Party Detail
Created by BM|DESIGN|ER PARTNERS Non-Profits Local Charities National Charities PTA Organizations Ad Agencies IT Support Open X 3rd Party Ad Networks VALUE PROPOSITION Smartphone Users Donate w/o Money Customized Ads Convenient/Free Coupons/Discounts Advertisers Custom Demographics Exposure on Home Screen Analytics Non-Profits Reoccurring donation stream Free Easy for Supporters CUSTOMERS Advertisers National Corporations Local Businesses Smartphone Users: Charity Supporters College Students KEY ACTIVITIES Form Charity Partnerships Sell Advertising Space Produce Quality Widget Spread Awareness to Users RELATIONSHIPS Non-Profits Automated Sign-up Marketing Support Follow-up on Website Advertisers Automated Sign-up Personal Sales Smartphone Users Automated Signup Customization on Website Usage Training on widget KEY RESOURCES Charity Relationships User Demographic Info Database, Widget, Website Ad Agency Partnerships DISTRIBUTION & ACQUISITION CHANNELS Non-Profits Direct Calling Charity Networks/Conventions Advertisers Direct Sales Ad Agency Partners Smartphone Users Charity Partners Marketing COST STRUCTURE IT Development, Server, Programming 30-60% Donation to Charities Sales Commissions Charity Acquisition Cost REVENUE STREAMS / PRICING Advertising Revenue $10-$40 CPM Ad Design $50 per design
Created by BM|DESIGN|ER PARTNERS Non-Profits Ad Agencies IT Support VALUE PROPOSITION Smartphone Users Advertisers Non-Profits CUSTOMERS Advertisers Smartphone Users: KEY ACTIVITIES Form Charity Partnerships Sell Advertising Space Produce Quality Widget Spread Awareness to Users RELATIONSHIPS Non-Profits Advertisers Smartphone Users KEY RESOURCES Charity Relationships User Demographic Info Database, Widget, Website Ad Agency Partnerships DISTRIBUTION & ACQUISITION CHANNELS Non-Profits Advertisers Smartphone Users COST STRUCTURE IT Development, Server, Programming 30-60% Donation to Charities Sales Commissions Charity Acquisition Cost REVENUE STREAMS / PRICING Advertising Revenue Ad Design
Created by BM|DESIGN|ER PARTNERS Local Charities National Charities PTA Organizations Open X 3rd Party Ad Networks VALUE PROPOSITION Donate w/o Money Customized Ads Convenient/Free Coupons/Discounts Custom Demographics Exposure on Home Screen Analytics Reoccurring donation stream Free Easy for Supporters CUSTOMERS National Corporations Local Businesses Charity Supporters College Students KEY ACTIVITIESRELATIONSHIPS Automated Sign-up Marketing Support Follow-up on Website Automated Sign-up Personal Sales Automated Signup Customization on Website Usage Training on widget KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS Direct Calling Charity Networks/Conventions Direct Sales Ad Agency Partners Charity Partners Marketing COST STRUCTURE REVENUE STREAMS / PRICING $10-$40 CPM $50 per design