Advertising Techniques: Persuasive Appeals in Advertisements

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Presentation transcript:

Advertising Techniques: Persuasive Appeals in Advertisements + “The Rule of Three”

The Rule of Three Advertisements must have: A picture A slogan/words Logo/contact information

The Rule of Three Picture--(human with fish head Slogan: “Stop Climate Change Before It Changes You.” Logo: WWF (Panda)

They need to have a persuasive appeal

Appeals by Association: Testimony Usually someone famous recommending a product or a valued customer.

Appeals by Association: Plain Folks Appeal

Emotional Appeal: Humor Ads that make you laugh so they can catch your attention.

Emotional Appeal: Fear Using fear to solve something or influence you into buying a product.

Emotional Appeal: Fear

Emotional Appeal: Vanity Appealing to people’s desire to want material items (cars, money, etc.)

Appeal to Values/Morals

Loaded Language—word choice Using strong words to make you feel like the product is amazing

Assignment Complete the Brainstorming Sheet Then, create your own advertisement using Microsoft publisher/Word or on a piece of paper. You must have “The Rule of Three” as well as one persuasive appeal.