Do Now In a word document, complete the following… What should be included in an effective advertisement? List and describe each item that is present.

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Presentation transcript:

Do Now In a word document, complete the following… What should be included in an effective advertisement? List and describe each item that is present.

Today’s Objectives Do Now: Do Now: What should be included in an effective advertisement? Lesson: Lesson: Review / Introduction to first Advertising Project / Pixlr Activity: Activity: Creating a Print Ad using Pixlr

Print Advertisement Review reason to be interested Your print advertisement needs to give readers a reason to be interested in your product. Your print advertisement should include:Headline Body Copy GraphicsLayout

Headline The headline is the single most-important element of a print advertisement. Strive to be clear and concise in your headlines. The headline dominates the ad so it can be quickly understood.

Body Copy The body copy is where you can explain your offer in detail. Keep the body copy brief.

Graphics The graphic element is there to attract the readers’ eyes and interest them enough to read your body copy. The graphic element usually calls attention to the headline. Make sure your ad's graphic element is relevant to what you’re selling.

Layout The design and layout of an ad is everything. Make sure to explore all possibilities before settling on a final layout!

Layout The design and layout of an ad is everything. Make sure to explore all possibilities before settling on a final layout!

Your Task Introducing our first advertising project: Creating a Print Advertisement using Pixlr

Today’s Task Continue working on your Print Ad using MS Publisher and Pixlr!

Do Now In a word document, complete the following… What should be included in an effective advertisement? List the four parts of an advertisement that we have studied over the past two weeks.

Print Advertisement Review reason to be interested Your print advertisement needs to give readers a reason to be interested in your product. Your print advertisement should include:Headline Body Copy GraphicsLayout

This Week’s Objectives At this point in time, you should have completely finished the project packet questions, collected all of your pictures (at least four) and have begun editing in Pixlr. Today: Editing pictures in Pixlr. Tomorrow: Complete Pixlr editing and begin layout. Wednesday: Organizing advertisement layout in MS Publisher and finishing project.