 Côte d’Or  1883 : creation of the mark  Reference to Gold Coast = Ghana  Chocolate and candy factory Original logo Name

Brand image  Known all over the world  Best chocolate in Belgium  Company sites in different countries : Great-Britain, The Netherlands, France, Switzerland, Australia, Germany, Italy, Japan, South Africa, Spain, Sweden and the US

 Famous since World Exhibition in Brussels (1935)  The Côte d’Or pavilion  New different tastes,, attracting people all over the world World Exhibition Brand image

Target audience  All kind of people: young, old, women, men, American people, Asians, …  Product for everybody !  Also for diabetic patients

Positioning  All over the world  lot’s of other chocolate marks = Lot’s of competition  Sites in every continent = better position  Competitors : Milka, Nestlé, Jacques, …

Packaging  Different products = different packaging - ordinary chocolate - chocolate bars - chokotoff - mignonet - bouchées - chocolate paste

Slogan  Right now : Afrodisiac, the true power of chocolate  Other slogans : - Côte d’Or the most intense pleasure of chocolate - Côte d’Or the most intense chocolate experience

Slogan  Heartbeat in background : - inner journey through intense and pure sensation - gains speed  Decor : Africa - it’s natural beauty