Lenovo Y Gaming Optical Mouse Disclosure

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Presentation transcript:

Lenovo Y Gaming Optical Mouse Disclosure Wayne Liang

THE 60 SECOND SUMMARY Who cares? What is the product? People who by Lenovo’s Y Gaming notebook or desktop and those heavy gamers who want to try different best cost quality ratio gaming mouse with Lenovo Y Gaming design Lenovo Y Gaming Optical Mouse is one of the Y family product, mainly focus on the ergonomics and quality, it has 5 buttons for daily usage, and super cool ID design How does it help? What are the Key Differentiators? Consistently Lenovo high quality Separate weight stack container design to improve the user experience in detail Braided cable design of high reliability Maximum ergonomics; 5 buttons design; Under glow bottom cover, which makes the product very attractive; THE 60 SECOND SUMMARY 2 2

Product 4P Summary Product Price Promotion Place Lenovo Y Gaming group family design Emphasis on ergonomics design Mainstream gaming mouse Up to 4000 dpi (A3050) Friendly and efficient SW support consistent with Lenovo Y Gaming Precision Mouse Product Price List price $39.99 GX30L02674 Lenovo Y Gaming Optical Mouse - WW GX30L02675 Lenovo Y Gaming Optical Mouse - NA GX30L02676 Lenovo Y Gaming Optical Mouse - PRC 5M50L02678 Lenovo Y Gaming Optical Mouse_FRU CES 2016 Summit demonstration E-commerce break though PRC : JD , T-MALL NA /AP: Lenovo.com / EMEA: Standard Channel / WEB promotion Social Media Promotion ( SEO, SNS etc ) Promotion Place NA/EMEA/ASEAN/PRC Standard channel Best Buy/Lenovo.com Target SS on 29th, Apr. 2016 *Put PNs by Country down here in notes **Right click and Open Hyperlink to access additional links/info

Feature Requirements Y Gaming Family Design 3 levels DPI switch Up to 4000 dpi 1000Hz polling rate Maximum Ergonomics 5 programmable buttons

Feature Requirements Required: Up to 4000 dpi (can be adjustable by software). DPI switch button with 3 LED for 3 level dpi Up to 1000Hz polling rate. 5 programmable buttons design ( 2 side buttons) Buttons (L/R):20 million clicks Max acceleration:20G, Max speed:60 ips Cable : 1.8 meters braided

User experience & OOBE User Experience OOBE Mid-size ergonomic design 5 programmable buttons (2 side buttons) DPI switch button with LED Very impressive package design, same as Lenovo Y Gaming Precision Mouse. User friendly and efficient SW support, consistent with Lenovo Y Gaming Precision Mouse OOBE Easy for user’s “first time setup” Attractive on the first shot in OOB User can feel the size of the mouse without opening the box

Gaming Group Family Design (Black Diamond Design base on dynamic journal) Gaming Tower B-series AIO Y-series Laptop

Gaming_ High performance Dynamic Journal (black diamond) Highlight “ Y ” and dynamic “ Lenovo ” logo 110 degree angle between the short bars 1:1.5 of short bar/ long bar Color: Pantone 179C

Y Gaming Optical Mouse Key Features 2 Side Buttons Maximum Ergonomic Breathing LED consistent with Y Gaming precision mouse SS: Apr.2016 Target MSRP: $39.99 BMC Target :$15 Razer Abyssus Optical PC Gaming Mouse Corsair Raptor M30 Gaming Mouse 2 side buttons Ergonomic design Textured side Size designed to adapt NB

ID Mid-size ergonomic design DPI indicator Mid-size ergonomic design Key element of Lenovo design language, focus on Y series match design Backlight design required, light color match Y series NB/DT (Pantone 179C) Level 1 Level 2 Level 3

CMF Y Logo Wheel DPI button Bottom cover Two Buttons Keycap Cushions Core: Hard Plastic / Molded Red(Pantone 179C) Outer: Black Rubber Y Logo C:Red pantone 179c M:Transparent PC F:Matte DPI button C:Molded Black M:Transparent PC F:glossy Bottom cover C:Red pantone 179c M:Transparent PC F:matte Two Buttons Hard Plastic / Molded Black/glossy sensor Hard Plastic / Molded Black/matte Keycap C:black M:PC/ABS F:matte ABS/ Molded Black/matte Cushions PTFE/black/matte Lenovo logo black silkprint

Ergonomics Design Perfectly designed to fit snugly under your palm, the ergonomic shape of the mouse gives gamers the most comfortable gaming experience ever

Family Design

Family Design Key element of Lenovo design language, focus on Y series match design Backlight design required, light color match Y series NB/DT (Pantone 179C) The same mouse wheel touch feeling DPI button Highlight Lenovo Y gaming logo USB cable Lenovo Y Gaming Precision Mouse Lenovo Y Gaming Optical Mouse Engraved pattern texture

PHOTOS

PHOTOS

PHOTOS

Software Clear downloads address for first time setup in the quick user guide Consistent with Lenovo preload software family design Simple and clear for programmed button definition Consistent UI style with Lenovo Y Gaming Precision Mouse

Packaging Requirements Consistent with Y series accessories packaging design Overall package color style is black Transparent window design Same as Lenovo Y Gaming Precision Mouse, smaller form factor IMAGES ARE FOR REFERENCE

UE - Dimension comparing with competitors Razer Deathadder 127X70X44 105g ASUS ROG Gladius 126X67X45 Weight: 116g Microsoft IE 3.0 132x69x43 163g Y Gaming Optical 127x70x43 120g

UE – Details Dedicated texture Side profile Side button DPI indicator Lenovo Razer Asus Side button DPI indicator

UE Plan DVT SIT SVT Launch 1. UE evaluation report 2. Key components evaluation 3. Customer engagement (US & BJ) User feedback track 1. Button stroke, force check 2. LED Logic UE evaluation 3. SW UI UE evaluation 4. Games compatibility test 5. PES survey 1. Package 2. SW refinement

Up-sell Story Replace gaming DT’s in-box KB/mice combo Bundle opportunity for Lenovo Y NBs Lenovo Y DT SFF Lenovo Y AIO Optional offering

Lenovo Gaming Optical Mouse Razer Abyssus Optical PC Gaming Mouse Corsair Raptor M30 Gaming Mouse MSI Gaming Mouse (Interceptor DS200) UtechSmart Mars High Precision Gaming Mouse $49.99 4000 dpi laser 3500 dpi laser 8200 dpi laser 4000dpi laser Lenovo Y Gaming family design Mid-size ergonomic design 8 Programmable buttons 3500dpi Razer Precision™ 3.5G Infrared Sensor 3 programmable buttons Intuitive ergonomic design 4000 DPI 3.5G optical sensor 6 Programmable buttons 9 programmable buttons 16 Million RGB Back Light Colors Adjustable Weight System 6 programmable buttons 4 respiring LED color options  Avago ADNS-3050 Sensor  Advanced gaming-grade design Blue LED lighting FPS-Optimized Gaming Sensor Around TBD 115*63*40 mm 2.6 x 6.3 x 8.7 inches 8 x 2.8 x 8 inches  13.1 ounces 8.3 x 6.7 x 3.4 inches 12ounces 122 x 86 x 39 mm

GTM Plan 2016 CES Co-launch with Lenovo Y series NB Up-sell for Lenovo gaming DT PC Others

Country coverage NA US, Canada LAS Mexico, Columbia EMEA Austria (奥地利) Estonia (爱沙尼亚) Belgium(比利时)Denmark(丹麦)Finland(芬兰)Iceland(冰岛)Ireland( 爱尔兰)Italy(意大利)Netherlands(荷兰)Norway(挪威)Portugal(葡萄牙)Spain(西班牙)Sweden(瑞典) Switzerland(瑞士)Estonia(爱沙尼亚)Lithuania(立陶宛)Latvia(拉脱维亚)Luxembourg(卢森堡)United Kingdom(英国)France(法国)Germany (德国)Italy(意大利)Turkey(土耳其)Poland(波兰)Czech Republic(捷 克)Romania(罗马尼亚)Hungary(匈牙利)Slovakia(斯洛伐克)Bulgaria(保加利亚)Slovenia(斯洛文尼亚) Greece(希腊)Cyprus(塞浦路斯)Croatia(克罗地亚)Albania(阿尔巴尼亚)Bosnia & Herzegovina(波斯尼亚和黑 塞哥维那)Kosovo(科索沃)Macedonia(马其顿)Malta (马耳他) Montenegro(黑山共和国)Saudi Arabia/South Africa/UAE/Russia/Ukraine /Lebanon/Jordan/Morocco/Tunisia/Nigeria/Kenya AP Singapore, India, Malaysia, Thailand, Vietnam, Philippines, Indonesia, Australia, New Zealand PRC

2014 LENOVO INTERNAL. All rights reserved.