Online Donations Doron Lazarus National Marketing Officer JNF Australia.

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Presentation transcript:

Online Donations Doron Lazarus National Marketing Officer JNF Australia

MOTIVATOR NOT JUST THE FACILITATOR

Build an App as part of overall digital strategy that was not just mobile responsive website but featured more user friendly interface key functions

Mobile phone subscribers in Australian ‘adult’ population is

130 % 25m subscribers Mobile phone subscribers in Australian ‘adult’ population is

Desktop vs Mobile

60% Mobile 40% Desktop Desktop vs Mobile

2 phases of App development Phase 1- Donation Interface Phase 2- Instant notification

Ignoring emerging technology is lost opportunity Ensure part overall marketing strategy Its as much about what you say as where you say it and when you say it Motivator not just the facilitator

THANK YOU

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