MODERN MARKETING CONSORTIUM A group of businesses, consultants and experts to deliver the digital marketing tools you need, when you need them.

CONTENT Marketing Strategy – in a Digital World The Modern Marketing Process Why Outsource? About MMC Our Services Working Together Modern Marketing Consortium2

CONTENT SOCIAL MEDIA SEARCH Modern Marketing Consortium 3 “I hate Facebook” “My privacy is a thing of the past” “Please tell me how social media can impact my business?”

What is Modern Marketing? Can you afford not to have a digital marketing strategy? Marketing Aligned with Business Objectives Online Marketing Industry Market B2B B2C Local National Global Modern marketing draws customers to you through your digital footprint. Wise business owners wanting to make their mark in this highly integrated world make use of effective digital marketing channels to promote their products, services and brand. Digital Landscape Multi-channel Digital Marketing Campaigns Social Media Search Content Blogs SEO eCommerce Web Site Design Modern Marketing Consortium4

Multi-Channel Digital Marketing campaigns – first, develop a strategy that combines various kinds of marketing channels to generate actions and responses from targeted audiences. Ignoring the importance of digital strategy risks your marketing having no direction, wasting budget on underperforming channels or missing opportunities entirely. The right strategy can integrate online and offline marketing, bring coherence to your messaging and help you achieve recognition, more leads, increased sales and growth. Modern Marketing Consortium5 In this day and age, consumers go to the Internet and, for the most part, just go to a search engine and type something in and see what comes up. Whatever you’re selling, you better come out on top, otherwise your business, your products or your services are probably not going to be found.

Digital Footprint Clear Vision Creating meaning from the mundane. Our Process An effective digital marketing strategy requires a clear understanding of the range, scope and variety of digital channels, clear vision and direction for your digital footprint and measurable and actionable objectives. Research Opportunity Analysis Positioning Profiles Roadmap Modern Marketing Consortium6 In the 1970’s consumers were exposed to 500 brand messages a day, today, its over 5,000. How will you become memorable to customers and prospects?

Modern Marketing Brings Customers To You! Bring qualified leads into your sales funnel rather than reaching outward to cold, questionable targets. Modern Marketing Consortium7

HOMEABOUT PRODUCT CONTACT TEXT IMAGE HOME SLIDER FOOTER Modern Marketing Consortium 8

New technologies and online platforms have dramatically increased the ability of consumers to educate themselves about products and companies. In order to build the best website and create a digital footprint that generates leads,knowing your customers is the first step. In the absence of relevant information, consumers' response to marketing programs cannot be predicted reliably or accurately. Our process of developing your strategic digital marketing plan helps you get a thorough, careful and comprehensive look at the most important facets of your business, including the contexts in which it operates. Strategic Marketing Process Overview Knowing your customer is the first step in our strategic marketing process. Modern Marketing Consortium9

Marketing Cycle Plan Business Objectives Strategic Marketing Process Marketing Objectives GrowthLeadseCommerceGo-To-Mkt. PlanDigital LandscapeContentEditorial TopicsResearch Opportunity Analysis PositioningRoadmapPersonasDemographicsTarget AudienceSWOTBudgetTime Frame Modern Marketing Consortium10

Research Research is a fundamental element of strategy and to gain the full picture, you should aim to understand your market, internal and external environment and your customers. Research through, interviews and surveys. Analysis of website and enquiry data provides additional insight into audience, opportunity and behavior. Keyword Research User Testing Determine the user experience Website Study Facebook Page Diary Study Research Research is a fundamental element of strategy and to gain the full picture, you should aim to understand your market, internal and external environment and your customers. Research through, interviews and surveys. Analysis of website and enquiry data provides additional insight into audience, opportunity and behavior. Keyword Research User Testing Determine the user experience Website Study Facebook Page Diary Study Opportunity Analysis Competitors List competitors to find out the types of marketing activity they are performing, their audiences and by analyzing followers, understanding their reach. Marketplace Looking at the wider marketplace is an essential element. Ultimately this is about maximizing the opportunity to appear in front of your target audience across multiple channels. SWOT Strengths Weakness Opportunities Threats Your business relative to the competition. Opportunity Analysis Competitors List competitors to find out the types of marketing activity they are performing, their audiences and by analyzing followers, understanding their reach. Marketplace Looking at the wider marketplace is an essential element. Ultimately this is about maximizing the opportunity to appear in front of your target audience across multiple channels. SWOT Strengths Weakness Opportunities Threats Your business relative to the competition. Strategic Marketing Process Research Opportunity Analysis PositioningRoadmapProfiles Modern Marketing Consortium11

Positioning Your business can positively influence your customers and prospects perceptions through enlightened strategic actions. Documenting your proposition and key selling points helps to provide clarity of purpose. We help you discover your: Unique Selling Proposition Unique Value Proposition Focus on benefits of the product or service to a potential buyer. The positioning concepts focus on the rational or emotional benefits that buyer will receive or feel by using your product/service. Positioning Your business can positively influence your customers and prospects perceptions through enlightened strategic actions. Documenting your proposition and key selling points helps to provide clarity of purpose. We help you discover your: Unique Selling Proposition Unique Value Proposition Focus on benefits of the product or service to a potential buyer. The positioning concepts focus on the rational or emotional benefits that buyer will receive or feel by using your product/service. Roadmap The result of the strategic plan that describes the steps your business needs to take to achieve stated outcomes and goals. Outlines tasks Metrics, milestones, measurements Makes the most of your budget while maximizing the value to your business in a phased, cost effective manner. Roadmap The result of the strategic plan that describes the steps your business needs to take to achieve stated outcomes and goals. Outlines tasks Metrics, milestones, measurements Makes the most of your budget while maximizing the value to your business in a phased, cost effective manner. Strategic Marketing Process Planning Modern Marketing Consortium12

Profiles (Persona) A is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Includes: demographics behavior patterns, motivations, and goals. Buyer personas provide structure and insight to your digital marketing. Development of personas helps your digital marketing efforts attract the most valuable visitors, leads, and customers. Profiles (Persona) A is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Includes: demographics behavior patterns, motivations, and goals. Buyer personas provide structure and insight to your digital marketing. Development of personas helps your digital marketing efforts attract the most valuable visitors, leads, and customers. Process Research Opportunity Analysis PositioningRoadmapProfiles Modern Marketing Consortium13

Measuring Results A Sucessful Strategic Digtial Marketing Plan Ensures That ALL Steps Implemented Can Be Measured. Organic, PPC, month over month, measured in order to determine the effectiveness of your content. Overall Traffic Once a prospect reaches your website, do they sign up for what you have to offer? Are they looking for something immediate or in the future? Collected s Is your site engaging visitors? How do you convert a visitor to a customer? Leads Either through eCommerce or contacting your brick and mortar store, how many leads are you converting to customers? New Customer COSTBENEFIT Modern Marketing Consortium14

Why Outsource to MMC? Strengthen your digital marketing assets to attract and convert customers. Holistic Approach The current state of marketing is: “Overwhelming.” One of the most challenging aspects of learning something new is feeling overwhelmed by the sheer magnitude of what you don’t know. Research shows that the longer your list, the less likely you are to get things done. ModernMarketingConsortium More Leads Increased ROI Higher Customer Satisfaction Modern Marketing Consortium15

A digital marketing strategy delivered as the result of our strategic marketing process. Website design planned to meet the needs of your users. Search marketing designed to achieve tangible results for your business. Social media that seeks out your target audience and engages them. Content to engage your audience across the entire buying cycle. About MMC Integrated multichannel digital marketing strategies, engaging, usable, reflective of your business web designs, Social Media, SEO and PPC campaigns, we have the experts to help you achieve your marketing goals. Modern Marketing Consortium A group of micro businesses, consultants and designers who provide owner managed businesses with a digital marketing presence that attracts customers. We are: Experienced | Dedicated | Passionate …… of course. Our business model enables us to provide you with just the services you want based on: Need | Budget | Timeframe YOU WANT TO FOCUS ON YOUR BUSINESS, NOT OPERATIONS Modern Marketing Consortium 16

The Team The team has over 50 years combined experience in marketing and......we have access to more. EMILY BEAL “Market Intelligence” Nearly 30 years of experience transforming industry, company and competitor marketing intelligence into marketing success, increased sales, and satisfied customers. Background spans the globe and most industries MARY MALASEK “The Unscrambler” Givens meaning to data and information gathered about your market, your customers and your business. Over 20 years as owner of Market Research Firm, Market Directions. CAROL SCALZO “Solutions Provider” Developing Online Marketing Strategies for business growth.Filling the gap between website design and content. Modern Marketing Consortium17.

Tactical Digital Marketing Implementing the strategy with digital marketing tools. Modern Marketing Consortium18

Digital Marketing Options Modern Marketing Consortium19 What is your investment in time and money? What will give you, based upon the strategic plan, the greatest return on your investment?

Services Once your digital strategic plan is in place, MMC can provide you with: We take pride in facilitating a seamless transition from strategy development to implementation. SOCIAL MEDIA Social media that seeks out your target audience and engages them CONTENT To engage your audience across the entire buying cycle. PHOTOGRAPHY To get the right picture to represent your products and services, to entice the visitor to buy. SEO Search marketing designed to achieve tangible results for your business. Organic, PPC WEB Website design planned to meet the needs of your users. Includes developing eCommerce sites. Modern Marketing Consortium20

PLAN Through our proven strategic planning process, we work to understand your business both from your perspective and your customers. Then we research and analysize your industry, markets and competitors in order to recommend and implement the correct marketing channels and campaigns. CREATE Through research, once we understand your business and your environement, we present you with the most cost effective, digital marketing campaigns that will atrract your target customers and delight your current customers. TWEAK We analyze your ongoing measurements and continuously make changes to foster achievement of goals. Business With MMC You’ll be glad you did Modern Marketing Consortium21 MEASURE We continually monitor and measure results to ensure we are on target with your goals.. IMPLEMENT When a complete strategic planning process is followed, the correct site design, search, social media and other digital strategies will be implemented by our experts. This includes creative in writing, design and funcitionallity in order to attract your target audience.

BASIC $7,500 Strategic Marketing Process SEO Content Blog PROFESSIONAL Or customized for your business Strategic Marketing Process Website Re-Design SEO Content Blog PREMIUM 100+ Leads Strategic Marketing Process Website Design SEO Content Blog Social Media BUSINESS Get it now! Strategic Marketing Process Website SEO Content Blog Social Media eCommerce Pricing Plan Examples Modern Marketing Consortium22 Inbound cost per lead is 62% lower than outbound marketing $373: Average cost per lead for businesses using traditional marketing methods $143: Average cost per lead for businesses using digital marketing methods Statistics from HubSpot, State of Inbound Marketing

Services Detail Details of What we do. Content Search Social Media Blog eCommerce Modern Marketing Consortium23