TAMPA, FL JANUARY 17-20, 2013

Richard Coon RVIA President & CEO

102 Years Some Things Never Change

Then and Now: Bedrooms

Then and Now: Slideouts

Then and Now: Teardrops

Then and Now: Kitchens

Camping in America

Camping Scene 14.9% of the U.S. population got outside to go camping million people in 2011.

Camping Scene They camp an average of 12.6 days totaling million camping days.

Camping Scene 32.9 million went backyard and car camping.

Camping Scene 16.7 million went RV camping.

30% 20% 0% 10% Participation Rate Age A camper’s median age is 33 years old! An RVer’s median age is 48 years old! All Americans Ages 6+ Teenager Child Young Adult Married Couple Grandparent Participation in Camping by Age

Privately Owned Campgrounds 40% (8,500) U.S. Forest Service 26% (5,061) Corps of Engineers And BLM 13% (2,510) National Parks Less than 1% (140) City & Regional Parks 4% (770) State Parks 16% (3,087) 19,300 Campgrounds Locations to Camp

State Parks National Parks & Forest Service & Corps of Engineers Private Campgrounds City/Regional Parks 19% 47% 22% 6% Most Popular Places to Camp

Locations Campers 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 16% 47% 19% 26% 40% 20% State Parks National Parks & Forest Service Private Campgrounds Number of Campgrounds Versus Visitors

RVing in America

(Percentage of all vehicle-owning households) 6.8%6.8% 7.3%7.3% 7.6%7.6% 8.0%8.0% Over 9 million owners RV Ownership Rates Reach New Peak 8.5%8.5%

RV Ownership Rates Increase Across Key Demographic Groups 9.1% 10.3% 0.8% 2.1% 3.2% 5.1% WhiteBlackHispanic

RV Owners Median age of an RVer in 2011 was 48 years old. Average income was $75,000, down from $78,000 in Largest gain in RV ownership during the past five years was among households aged

RV Owners Western United States has largest region of ownership (13%) followed by the Midwest (10%). 1/3 of all RVs were purchased new in 2011.

RV Owners The average motorhome is only used 27.5 days per year. Travel trailers 20.8 days. 58% of the owned units are 10 years old or older. 23% are 20 years old or older.

Purchase Price 41%35%51% Operating Cost 10%13%24% Interior Room 35%37%35% Sleeping Spaces 25%30%39% Workmanship & Quality 30%29%33% Styling and Interior Layout 28%27%23% Road Handling 26%23%33% Motorhome Travel Trailer Folding Camper = 1 st choice = 2 nd choice = 3 rd choice Top Reasons for Selection

(Thousands of Units) RV Shipments

RV Product Types Popularity and Usage

Type A: Makes Up 5% of 2012 Sales

Type B: Makes Up 0.7% of 2012 Sales

Type C: Makes Up 4% of 2012 Sales

Travel Trailers: 62% of 2012 Sales

Fifth Wheels: 23% of 2012 Sales

Folding Camping Trailers: 4% of 2012 Sales

Truck Campers: 1% of 2012 Sales

Park Trailers: 2,800 Sold in 2012

Trailers (caravans) Motorhomes Travel Trailers & 5 th Wheels Type “A” $19,800 Aver. Sales Price $38,300 Aver. 5,050,000 units $183,000 Aver. Sales Price 1,221,000 units Folding Camping Trailers $9,000 Aver. 1,950,000 units Truck Campers $21,500 Aver. 400,000 units TOTAL: 7.4 million Type “B” Type “C” $81,200 Aver. 127,000 units $75,600 Aver. 852,000 units TOTAL: 2.2 million Estimated 9.6 Million RVs in Operation in US

Shares of RV Shipments Travel Trailers & Fifth Wheels Motorhome & Travel trailers shares 84% of Total equal due to energy and smaller tow vehicles:Back to the future? Motorhomes: 10% of total TrucaperFolding Camper 90% 50% 40% 30% 20% 10% 0% 70% 60% 80% Travel Trailers & Fifth Wheels 84% of Total Motorhomes: 9.8% of Total Truck Camper Folding Camper % 2.2% 4.0% Shares of RV Shipments

Barriers

Consumer Barriers Uncertainty has robbed consumers of confidence in planning their future. Giving up vacation time for job security Loss of wealth – home value/stock market Financial ability to purchase an RV Competing time demands – work and school activities Cost of travel – fuel cost/cost at destination

Dealer Barriers More and more government regulations Financing availability – wholesale/retail Out of territory internet sales Ability to partner with manufacturers in territories that aren’t already taken Long product lead times

Manufacturer Barriers It’s a challenge to build products consumers want and value Government regulations/standards, particularly with motorhomes. Shortage of skilled labor Shortage of parts supply and vendors Very competitive

Future Outlook

Order Board Dealers Inventories Interest Rates Wholesale & Retail Credit Availability Fuel Prices Fuel Availability Consumer Confidence Wealth Effect Single Family Home Sales Wages & Employment Pickup Truck Sales Economic Indicators

Motorhomes Travel Trailers Year Units (000) forecast New RV Unit Wholesale Shipment History

Future There will be a strong and resurgent interest in the RV lifestyle among Americans 30 year growth rate of 8,700+ units per year will continue There will be a broadening of the potential market - both older and younger buyers Buyer will have more limited budgets Smaller tow vehicles with lighter units

Future Fuel efficient motorhomes Entertainment and electronic devices will top the amenities New buyers see entertainment and electronics devices to be more important than any other feature or amenity Extended stay camping will become more popular Using RVs as a full-time residence will become a bigger problem

The Enduring Appeal of the RV Lifestyle Will Live On The strong desire to own an RV reflects deeply held family values, the enduring appeal of the natural environment, and people's desire to instill in the next generation their cherished traditions.

TAMPA, FL JANUARY 17-20, 2013