Union for Reform Judaism Youth & College Programs in North America and Israel with Leslie Bass Communications Cohort Social Media Training

Union for Reform Judaism Youth & College Programs in North America and Israel Social Media Ingredients for Success

Union for Reform Judaism Youth & College Programs in North America and Israel

Plan ahead Know your goals Take a look at your camp’s communications strategy to get an idea of the frequency and messaging for social media Decide if you will run any contests or promotions ahead of time Add planned posts to your editorial calendar Follow and like other camps & programs Decide how you want to keep up with the social conversation Sunday 1Monday 2Tuesday 3Wednesday 4Thursday 5 Solicit (LDB): Ask Israeli camper to write about first impressions of camp Edit (SGH): Trip Day reflections from campers Facebook (LDB): Upload best Trip Day photo and ask fans to give it a caption Publish (LDB): Trip Day reflections from campers Facebook (LDB): Post Trip Day reflections post Twitter (LDB): Post Trip Day reflections post #tripday Write (LDB): Interview triplets and transcribe Solicit (LDB): Connect with videographer about plans for July 4 video Publish (LDB): Post and photos about triplets Facebook (LDB): Post story about triplets Twitter (LDB): Post Trip Day reflections post & play #spottedatcamp Due (Joe Camper): Israeli impressions of camp Write (LDB): July 4 overview Edit (SGH): July 4 overview Publish (LDB): July 4 video and overview Facebook (LDB): Post July 4 video straight from Vimeo Twitter (LDB): Post link to July 4 blog post #july4 Edit (LB): Israeli impressions of camp Publish (SGH): Israeli impressions of camp Facebook (LDB): Poll fans on favorite camp meal Twitter (LDB): Ask followers to tweet in favorite camp meal #campfood

Union for Reform Judaism Youth & College Programs in North America and Israel Tie updates to pop culture or current events Have a conversation! Talk to other camps & organizations

Union for Reform Judaism Youth & College Programs in North America and Israel Report on what’s happening at camp Play a game that encourages engagement

Union for Reform Judaism Youth & College Programs in North America and Israel Longer, more interesting updates and photo/content sharing Photos are most clicked on content Tag people, pages and places, and interact with them on your page AND on theirs Encourage engagement by asking questions, encouraging people to “like this post if” and commenting back, or post themed updates or games Use the built-in functionality to poll fans or add events or milestones Always comment back Facebook best practices Balance real-time updates about what is happening at camp with posts that encourage engagement and positive feelings about camp Staff Campers Parents Grandparents Organizations Potential… Donors, Campers, Friends Organizations Tech Savvy- Parents Colleagues Youth Workers Few Campers Staff Facebook Twitter

Union for Reform Judaism Youth & College Programs in North America and Israel Check the admin panel often. Base future posts off Insights and use the notification area to know when to comment back.

Union for Reform Judaism Youth & College Programs in North America and Israel Take advantage of the options in the post editor: Schedule posts in advance Mark milestones/events on your Timeline Post videos directly from Vimeo Post URLs from the blog, wait for the thumbnail preview to appear, and then delete the link

Union for Reform Judaism Youth & College Programs in North America and Israel Shorter, more frequent updates Plan several hashtags to use repeatedly throughout the summer Retweet (RT) things that may not be directly related to what is happening at camp (i.e., follow the local weather and retweet with a note about how nice the sunny weather will be for today’s waterfront activities) Interact with other people replies Want to share short, fun 6-second videos on Twitter? Talk to your supervisor to get the okay & then get in touch with us if you’d like to experiment with Vine Twitter best practices Balance real-time updates about what is happening at camp with posts that encourage engagement and positive feelings about camp Staff Campers Parents Grandparents Organizations Potential… Donors, Campers, Friends Organizations Tech Savvy- Parents Colleagues Youth Workers Few Campers Staff Facebook Twitter

Union for Reform Judaism Youth & College Programs in North America and Israel In order to be a part of the conversation, you first have to LISTEN.

Union for Reform Judaism Youth & College Programs in North America and Israel Post photos that give insight into the camp experience Don’t overuse filters Post topical content that’s popular on Instagram (i.e., landscape shots, food) Respect the privacy of staff and campers Cross-post to Facebook and Twitter on occasion Use hashtags to create a visual converation around a topic Instagram best practices Give a snapshot into the camp experience

Union for Reform Judaism Youth & College Programs in North America and Israel Get creative with your boards – Pinterest is all about creating awareness of camp Pin and repin camp-related things to raise your camp’s visibility Create boards that allow others to contribute pins Pin photos directly from your camp blog to encourage traffic Capitalize on Pinterest by posting topical content that is known to be popular on the platform (i.e., recipes, weddings, fashion) Pinterest best practices Raise visibility of your camp through lifestyle posts

Union for Reform Judaism Youth & College Programs in North America and Israel Cater the content to your audience and don’t directly cross-post updates People will notice you are pushing identical content to the different platforms It’s okay to cross-post content that’s not repetitive or is appropriate for multiple audiences (i.e., an Instagram photo on Facebook) The audience is key Consider the strength of each medium & use it to your advantage

Union for Reform Judaism Youth & College Programs in North America and Israel We can’t wait to read your updates!