Marketing + agritourism Travel Tacoma + Pierce County.

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Presentation transcript:

Marketing + agritourism Travel Tacoma + Pierce County

Your questions Best way to market agritourism Social media vs print ads Agritourism + Pierce County Brand Partnership opportunities

Worksheet The rule of 3 – 3 meals – 2 activities and overnight Complement instead of compete

Over 5,000 3rd Party Online Booking Websites Online 3rd Party Travel portals cover 4 sub categories - – OTAs – Tour Operators – bookings on website – Travel websites – Non-Traditional Distribution – i.e. airline or car rental websites where you can book a hotel

Best Way to market Agritourism Who is your audience? ADVENTURE SEEKER YOUNG FREE SPIRIT SELF SEEKER

Who’s coming to Pierce county Summer 2014Fall 2014Winter 2014/2015Spring 2015 Adventure Seeker Young Free Spirit Bucket Lister Self seekers

likely to visit Pierce County in next days VISITING FAMILY Give me a good value, something I bring my grandkids to. COUPONING FAMILY Give me a great family package – if my kids are free it’s a plus!

Best Way to market Agritourism Adventure + bragging rights Authentic, cultural experiences Inspiration +creativity Memories with their children

Best Way to market Agritourism 5 days, $500 approach – mostly digital Website Photography Story

Bucket Listers + Visiting Family Print: Do your own PR – Tell your story, give a personal connection Promoted posts + videos Targeting on Facebook – Organic farming – Agriculture – Donate to environmental or wildlife causes

Young free spirits + adventure seekers Invest in website – especially mobile Twitter promotions -Who’s followers do you want? -Target Washington or Seattle-Tacoma area. Instagram -Create the post they wish they had

Couponing family + Self Seeker Pinterest: Magazine quality – Invest in a good camera, – Hire photographer – Be part of relevant boards: Crafts, Gardening – Pinterest advertising PR Outreach – ParentMap – Momstart

Pierce County