Insert name of presentation on Master Slide Champions for Health Dr. Gill Richardson, Director of Public Health, Aneurin Bevan University Health Board Stuart Silcox, Associate Director, Champions for Health

Chief Medical Officer’s Annual Report of 2010: –45 per cent of the adult population drink above the daily guidelines. –70 per cent do not take recommended levels of physical activity. –64 per cent do not eat five portions of fruit and vegetables per day. –20 per cent smoke. –58 per cent are obese or overweight Health in Wales

NHS Wales Staff Health & Wellbeing Microcosm of the general population Sickness absence issue Muscular Skeletal/Stress Mental Health Cost Working Differently, Working Together

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5 healthy-living choices Drink safely Take regular exercise Eat healthily Stop smoking Work towards a healthy weight

Sign up Staff from every health board and NHS Trust in Wales The Welsh Government’s Health and Social Services Department The former Minister for Health and Social Services Registration –First stage: over 1,700 –Second stage: 1,323

Campaign Team & Organisation Central team –IT department –Registration –Comms, marketing & PR –Co-ordination –Research –Evaluation –Programme Board Local – Key contacts – Directors of Public Health – Boards & Chief Executives – Health and Wellbeing teams – Champions

Communications Strategy Wide breadth, extensive reach Raise awareness, key messages  Phase 1: Recruitment – why, develop interaction  Phase 2: Challenge phase – keep going Remind Inform Motivate Develop interaction Timely

Popular challenges

Engagement More than 450 NHS Wales staff actively engaged in Champions for Health. Based on individuals who have recorded six or more weeks progress online. A third of those who completed the full registration.

Evaluation minute questionnaire asking about participant’s experiences of the campaign. Analysis plan – five stages: –Baseline data analysis. –Interaction during the campaign period. –End of campaign analysis (including comparison of assessment variables pre and post intervention). –Evaluation – partially registered subscribers. –Evaluation questionnaire analysis

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Lessons learned 1.There is huge goodwill among NHS Wales staff to live healthy lifestyles and encourage others to do the same. 2.Improving personal health isn’t easy – even for healthcare professionals 3.Data can help – many people have found recording their progress beneficial 4.The importance of running the race with others is crucial 5.New technology and social media are useful 6.The Model for Improvement is transferable to personal health improvement 7.The focus on improving staff health is developing internationally 8.A national campaign creates energy around an issue and gets people involved

Lessons learned “I really want to lose another stone in weight and eat a regular healthy diet so I can inspire my colleagues and patients to also follow a healthy eating plan.” Kerry Thyer, Nurse, Ysbyty Cwm Rhondda “Having to report my progress online has also been a big help because you can see the progress you are making and it spurs you on to do even better.” Liam Davies, Payroll Officer, Prince Charles Hospital, Merthyr Tydfil

Next Steps Implement lessons learned Develop improvements Launch phase II Key recommendations Tailor communications Use social media Smart phone access Champions interaction User friendly website Interventions Mental Health

Integration & Embed Working Differently, Working Together Making every contact count Over 50’s Health and Wellbeing Clubs Addressing the Inverse Care Law Local Strategy and citizen focussed programmes Welsh Government programmes

Phase II Online health improvement for organisations to encourage staff to improve their personal health Choose areas to improve and report progress in achieving aims A personal communications schedule A fully branded programme to support organisations, build interest, momentum and celebration

Phase II Improvement framework and gateway to other initiatives and offers Simplified registration and confidential assessment Flexible access 6 lifestyle behaviour challenges Regular and easy reporting Links and signposting Personalised comms Scalability

Phase II Respective Roles and Responsibilities Health Boards and Trusts Support organisation and Champions Lead/Key Contact: –Promote, communicate and integrate C4H –Encourage/develop networks and information –Promote local C4H events

Phase II Public Health Wales Delivering the programme, supporting Key Contacts and Champions Maintain and update IT Supervise social media and Forum Reporting Facilitate personal comms/channel national comms Support Public Health Directors Facilitate partnership and integration

Phase II Communications Wide range and extensive reach Option to waive anonymity National/Local Comms Teams Channels: –Website –Electronic methods –Personal/public comms

Phase II Programme Management Programme Board Programme Team Evaluation Sub-Group

Phase II Development Pathway Support existing Champions Testing and consolidation – 2 organisations, January Launch offer across NHS Wales – April Offer to partner organisations – 1 year

“I would like to congratulate everyone who took part in Champions for Health. It’s great that so many people were inspired by the Games to challenge themselves to adopt more healthy lifestyles. I hope your own commitment to healthy lifestyles continues long into the future!” Lord Sebastian Coe, Olympic and Paralympic Legacy Ambassador