Your Commissary … It’s Worth the Trip! Defense Commissary Agency “Reaching Today’s Consumer” Business Development Shopper Insights.

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Presentation transcript:

Your Commissary … It’s Worth the Trip! Defense Commissary Agency “Reaching Today’s Consumer” Business Development Shopper Insights

Your Commissary … It’s Worth the Trip! Defense Commissary Agency Exponential Reach 2

Your Commissary … It’s Worth the Trip! Defense Commissary Agency Exponential Reach 3

Your Commissary … It’s Worth the Trip! Defense Commissary Agency Digital Provides Potential 4

Your Commissary … It’s Worth the Trip! Defense Commissary Agency Expand Customer Reach 5  Growth Strategy  Growth Targets  How do we achieve? o New product launches o Coupons, scratch offs o Sweepstakes, drawings, gift cards o acquisitions

Your Commissary … It’s Worth the Trip! Defense Commissary Agency Promote Your Products 6

Your Commissary … It’s Worth the Trip! Defense Commissary Agency Expand Customer Reach 7

Your Commissary … It’s Worth the Trip! Defense Commissary Agency Health & Wellness Sales Niche DoD Health Promotion Professionals – Promotion of messaging and initiatives – Increased Reach – Venues/local Partnerships – Resources in the store Patrons/Customers – Nutrition Education – Meal Solutions – Installation Dietitians/Health Professionals “ The Commissary Can Meet Your Health & Wellness Needs ” 8

Your Commissary … It’s Worth the Trip! Defense Commissary Agency Threats & Opportunities of Public Health Messaging 9 Price Consumer Industry Partners Product Consumer Industry Partners Placement Industry Partners Consumer Promotion Industry Partners Consumer

Your Commissary … It’s Worth the Trip! Defense Commissary Agency Maximize Opportunities & “Threats ” 10 Sales Flyer Endcap Social Media NTT Promotions Team Food cost Time Taste Health impact Promotion Pricing Planning Signage Social Media Endcap Local Assets Signage Social Media Endorsement Health Savings KSA Sales Resources Placement Industry Partners Consumer Promotion Industry Partners Consumer Price Consumer Industry Partners Product Consumer Industry Partners

Your Commissary … It’s Worth the Trip! Defense Commissary Agency Maximize Opportunities & “Threats ” 11 Sales Flyer Endcap Social Media NTT Promotions Team Food cost Time Taste Health impact Promotion Pricing Planning Signage Social Media Endcap Local Assets Signage Social Media Endorsement Health Savings KSA Sales Resources Placement Industry Partners Consumer Promotion Industry Partners Consumer Price Consumer Industry Partners Product Consumer Industry Partners

Your Commissary … It’s Worth the Trip! Defense Commissary Agency Questions?