E UROPEAN U NION M ILITARY S TAFF E UROPEAN U NION M ILITARY S TAFF EU Crisis Information activities A comprehensive approach EU Crisis Information activities A comprehensive approach Lt Col Daniel ZOUGGARI EU Military Staff / OPS / CR/CO Branch 14 April 2010

The EU at a glance –What is the EU? –CSDP Structures EU Crisis Information activities –A comprehensive approach (Info Strategy) –Military implementation Comparison with Strat Com –Features of EU crisis information activities –Challenges Agenda

E U M S What’s the EU ? The EU : A partnership between 27 European countries LUXEMBURG CANADA CANADA FINLAND MALTA TURKEY ALBANIA ICELAND NORWAY CROATIA USA BELGIUM BULGARIA CZECH REP DANEMARK ESTONIA FRANCE GERMANY GREECE HUNGARY ITALY LATVIA LITHUANIA NETHERLANDS POLAND PORTUGAL ROMANIA SLOVAKIA SLOVENIA SPAIN UNITED KINGDOM AUSTRIA CYPRUS SWEDEN IRELAND +5 ! +5 ! NATO 28 EU 27

E U M S What’s the EU ? Several subjects dealt with : Development, Humanitarian Assistance, Trade, Diplomacy, Justice, Security and Defense (CSDP) The EU : A partnership between 27 European countries Several Institutions and Services The European Parliament : Voice of the people The European Council : Voice of the Member States The European Commission: Promoting the common EU interest

E U M S What’s the EU ?

European Commission Council of the European Union Council General Secretariat CSDP Structures X 10 * CEUMC primary POC for OpCdr/Mission Cdr Council PSC RELEXCIVCOMPMGEUMCWG CPCC MHQ EUTM HoM HR Policy Unit Legal Service CMPD Regional Desks …SitCen EUMC * EUMS OHQ ATALANTA FHQ OHQ ALTHEA FHQ E U M S Political Control Strategic Direction Advice and Recommendation to PSC Mil Planning at Strategic level

CONCORDIA Support AMIS ARTEMIS AMM EUPM EUPOLPROXIMA EUJUST LEX EUSEC RD CONGO EUPOL EUPAT EUPOL COPPS EUBAM RAFAH EUFOR RD CONGO ALTHEA ALTHEA EUFOR TCHAD/RCA EUPOLAFGHANISTAN EU SSR GUINEA BISSAU EUPTKOSOVO EU NAVFOR ATALANTA Civil(ongoing) Civil(finished) Military(ongoing) Military(finished) EULEX KOSOVO EUMM GEORGIA EUJUST THEMIS CSDP Military Operations and Civilian Missions EUPOLKINSHASA E U M S EUTM SOMALIA

The EU at a glance –What is the EU? –CSDP Structures EU Crisis Information activities –A comprehensive approach (Info Strategy) –Military implementation Comparison with Strat Com –Features of EU crisis information activities –Challenges Agenda

E U M S A comprehensive approach (Info Strategy) WHY : Support EU’s aims to defuse crisis WHAT : Messages to influence decision makers HOW : Actions led in Public Info at BXL Public Info at BXL Policy/diplomacy Policy/diplomacy Priority civilian areas Priority civilian areas Military domain (PR/PI and Military Info Ops) Military domain (PR/PI and Military Info Ops) Coordination by the PSC (supported by the IST) Coherence provided by the Information Strategy HOW : Actions led in Public Info at BXL Public Info at BXL Policy/diplomacy Policy/diplomacy Priority civilian areas Priority civilian areas Military domain (PR/PI and Military Info Ops) Military domain (PR/PI and Military Info Ops) Coordination by the PSC (supported by the IST) Coherence provided by the Information Strategy TO WHOM : EU Audiences/I.C./Local Audiences Development Humanitarian assistance Justice Security and defense EUROPEAN UNION

Information Strategy Drafted by IST HR EUMS Commission SITCEN Policy Unit DG F DG E OHQ « on call » members Approved by PSC Dedicated to spokespersons, Info Ops Off ContentContent Information Objectives Information Objectives Thèmes Thèmes Master Massages Master Massages Target AudiencesTarget Audiences Information Objectives Information Objectives Thèmes Thèmes Master Massages Master Massages Target AudiencesTarget Audiences Promote support for EU activities and the rejection of any involvement in piracy Credibility of the EU action ATALANTA will cover a period of 12 months Public in Somalia Somalia authorities and stakeholders Persons committing acts of piracy Public in Somalia Somalia authorities and stakeholders Persons committing acts of piracy

CNO KLE Troops Info PSYOPS OPSEC Deception destruction SOF PPP PI/PR CIMIC EW Implementation in theatre Information strategy reflected in the planning of all EU instruments (Cion, Operation, Mission, EUSR…) Information strategy reflected in the planning of all EU instruments (Cion, Operation, Mission, EUSR…) Implemented through daily massages/actions Implemented through daily massages/actions Military Operation : Through Military Information activities Reflected in the OPLAN Coordinated by and with Info Ops

The EU at a glance –What is the EU? –CSDP Structures EU Crisis Information activities –A comprehensive approach (Info Strategy) –Military implementation Comparison with Strat Com –Features of EU crisis information activities –Challenges Agenda

Features of EU crisis information activities Political approval of EU Information activities (Consensus and Common goals) Short chain of command (better decision making process) Crisis-related Information Strategy (No permanent Info Strat) Coordination at highest level (PSC = leading role) Adaptability (Updated Master Messages) Proactivity (lines to take between OHQ and BXL) Predicated on an EU common identity (enable to Promote EU aims and image ) Comprehensive content of Master Messages (IST = « comprehensive » Team) Supported by a network of communication : TV, Radio, Website, e-newsletter…

Features of EU information activities Coherence of messages at all EU Civ-Mil level (predicated on Info Strategy ) Common Political Guidance (cohesion of EU actors) Flexibility wrt implementation

Challenges Coordination/Cooperation in theatre between EU actors EU Joint Information Cell Coherence between the EU and MS’ communication Coord between DG F and national DIRCOMs to be improved Coordination with other actors (IOs/NGOs…) Should go beyond CIMIC and LO

QUESTIONS ? E U M S