PASSION POINTS HOLIDAY & TRAVEL. THE HOLIDAY & TRAVEL SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 SUPER KEEN TRAVELLERS 7% 1.6% MARKET SIZE%

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Presentation transcript:

PASSION POINTS HOLIDAY & TRAVEL

THE HOLIDAY & TRAVEL SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 SUPER KEEN TRAVELLERS 7% 1.6% MARKET SIZE% OF GB POP KEEN TRAVELLERS3.8m 0.8m

CREATING THE GROUPS Source: GB TGI 2015 SUPER KEEN TRAVELLERS (AGREE WITH 5/8 STATEMENTS) KEEN TRAVELLERS (AGREE WITH 3/8STATEMENTS) Magazines Very Interested in: -Holiday & Travel Newspapers Very Interested in: -Holiday & Travel Word of Mouth Have a large amount of knowledge about: -Holiday & Travel Books Type of book: -Holiday & Travel Internet Regularly visit sites on: - Holiday & Travel Television Programme Types: -Holiday & Travel Radio Programme Types: -Holiday & Travel

DEMOGRAPHIC PROFILE Base: All Adults 15+ Source: GB TGI 2015

MEDIA CONSUMPTION Newspapers Magazines Television Outdoor Media Cinema Radio Base: All Adults 15+ Source: GB TGI 2015

TOP MAGAZINES – BY INDEX SUPER KEEN TRAVELLERS KEEN TRAVELLERS 1.Lonely Planet Traveller1,119 2.Golf Monthly623 3.Perfect Wedding508 4.Saga Magazine478 5.Women & Home442 6.Homes & Antiques434 7.Country Living416 8.Homes & Gardens Digital Photo Harper’s Bazaar389 1.Lonely Planet Traveller542 2.Ideal Home299 3.Homes & Gardens294 4.Olive287 5.Today’s Golfer277 6.Perfect Wedding276 7.House & Garden Livingetc269 9.Red Time Out259 Base: All Adults 15+ Source: GB TGI 2015

ADVERTSING CATEGORIES Source: GB TGI 2015 SUPER KEEN TRAVELLERS HEAVY CLOTHING & ACCESSORIES SPENDERS HEAVY COMPUTER, LAPTOP & TABLET SPENDERS KEEN TRAVELLERS INDEX HEAVY KITCHEN APPLIANCE SPENDERS