Who is a Retailer & How Do We License Them?

Montgomery County Department of Liquor Control  Licensure, Regulation & Education DC Metropolitan Area Maryland, Virginia, Washington, DC Maryland 25 Liquor Boards Control Jurisdictions Montgomery County 1100 alcohol licensed facilities Over 1000 alcohol licensed events

Border Issues Location is everything  Metro area vs state of MD  Product availability  Hours  Ratios  Night clubs  Residency requirements  Wine corkage authority  Demographics  Minority majority  Homemade products

Where?  Traditional- 30 types annual licenses  Restaurant  Bars  Off premise ~ Beer/wine stores  Everyone else!  Community  Festivals, church, retailers  Neighborhood groups…street block party mixed use  Fairgrounds  Clubhouse lawns

Creative licensing  Salon  Art Gallery  Performing Arts  Community theater  Retailers- denim bar, jewelry store, sporting goods store

What we are dealing with….  Entitlement…..FB, twitter, blogs  Special events  Multiple licenses  Rapid evolution  Industry shift (wineries, breweries)  Product shift  Alcohol content shift

Social Media

Licensing ~ it is what it is….  Creative ~ Emerging markets…farm breweries, local, agriculture, unique and authentic, high demand-limited product such as craft beer  Layered ~ licensing state and local  Flexible ~ stretching  Exemptions and incentives create confusion  Respectful ~ local  Plan ~ purposeful licensing

Business as Usual?  Don’t assume - educate  Navigating the system  Working with other agencies  Early Assistance Team (E.A.T.)  Intervention  Application Review Team (A.R.T)  Alcohol Law Education and Regulatory Training (A.L.E.R.T.)  Alcohol Policy

And……  Print information on license  Create a chart  Network around the state  Alcohol Law Assessment:  Antiquated vs useful tool

Thank You! Kathie Durbin Division Chief, Licensure, regulation and Education Montgomery County Department of Liquor Control