Chapter 17 Social Change, Social Movements, And Collective Action George Ritzer Presented by Rolande D. Dathis

What is Social Change ? “Social change involves variations over time in every aspect of the social world, ranging from changes affecting individuals to transformations having an impact on the globe as a whole” (Ritzer 2015 p 593).

Social change

What is a social movement? According to Ritzer( 2015) a social movement is a sustained and planned collective efforts, generally working outside of established institutional channels, either to bring about or to hold back social change.

Social movement

Social Movement

Social Movements The Tea Party Movements Women’s Movements Gay and Lesbian Movements The Civil Rights Movements The Internet, Globalization and Social Movements Emergence, Mobilization And The Impact Of Social Movements Factors in the Emergence of Mobilization Resources and Mobilization Impact of Mobilization Resource Mobilization Theory

Example of Social Movements Tea Party is a social movement that started in reaction to the Obama administration’s attempts to tackle the recession, the house crisis and health care reform. Women’s movement is a social movement draws from feminism, asking equal rights for women in all activities (i.e. social, economic, politic etc.)

Example of Social Movements cont’d Gay and Lesbian movements “ Movements for gay and lesbian rights that began as early as the 1890s and reached a turning point in the 1969 uprising at the stonewall inn in New York’s Greenwich village”(Ritzer 2015 p608). Civil rights movement was the most notable social mass popular movement led in 1955 by Dr. Martin Luther King Jr.. It accentuates on nonviolent action for a successful boycott of segregated city buses in Montgomery Alabama.

Factors in the emergence of social movement 1.Necessity for opportunities within the political system. 2.Diverse spatial arrangements for meetings. 3.Availability of resources ( concern of resource mobilization theory).

Resource Mobilization Theory “ An approach to understanding social movements that focuses on what groups of people need to do to mobilize to bring about social change”(Ritzer 2015p605).

Resources and Mobilization of Social Movements Five types of resources are important to the mobilization of social movements. 1.Material( money, property, and equipment) 2.Social-organizational resources( infrastructure, social networks, social movement organizations). 3.Human resources( leadership, expertise, skills).

Resources and Mobilization of Social Movements cont’d 4. Moral resources(legitimacy of the movement, integrity of leaders, membership). 5. Cultural resources( prior organizational experience, fundraising, developing networks).

Impact of social Movements Social movements influence political decision making power. Social movements raise the bar for individual change. Social movements bring cultural change. Social movement foresee institutional change.

Collective Action Emergent Norm Theory CrowdRiot Disaster Globalization, Consumption, and the Internet Globalization as the ultimate Change Globalization and the Internet Consumption and globalization Global “Liquids” Global “Flows" SPAM Computer Viruses Globalization Of Consumers Global Brands

What is collective action? “ Collective action is generated, or engaged in, by group of people to encourage or retard social change”(Ritzer 2015p608).

Collective action Emergent norm theory argues that in light of some precipitating incident, new norms emerge as a result of nontraditional actions that associated with collective behavior. Crowd is a temporary assembly of a large number of individuals in the same place at a given time. Riot is “a temporary collective behavior that causes damage to persons or property”(Ritzer 2015p.610).

Riot

Collective action cont’d Disaster is a devastating event that suddenly, unpredictably, and seriously disrupt and harm the environment, the social structure, individual and their property

Disaster

Zygmunt Bauman (Polish born 1925)

Global changes Globalization refers to “the ultimate social change”( Ritzer 2015p 613). The internet A deep form and part of globalization that has an effect on almost every part of life. Consumption closely related to the U.S. culture and now exported around the globe.