Readings: Theory Text Ch. 5, 3:5, 3:6 Semiotics Readings: Theory Text Ch. 5, 3:5, 3:6

Language (F. de Saussure) not just a naming-process linking words & things

Linguistic Signs link concepts and “sound-images” “sound-images” have two parts (Signified, signifier)

Sign (C.S. Peirce) NOT like this picture “is something which stands to somebody for something” (representamen) Creates another sign (mental image) or “interpretant” that has like content NOT like this picture

Arrow

Icon has meaning even if the “object” doesn’t exist only is a “sign” if the “object” exists

Yamandejia or Yamantaka (Terminator of Death--Victory over evil) From M. McArthur Reading Buddhist Art

Yamantaka Thangka Textile Tibet/Xizang C. 1644-1911(?) The John C. and Susan L. Huntington Archive of Buddhist and Related Art, The Ohio State University

Picton Trial

Index Connects both with the “object” and with the person for whom it serves as a sign Three characteristics No significant resemblance to object Refer to singularities Direct attention by “compulsion” Does not depend on association by resemblance or intellectual activities Video clip (Cai Guo-Qiang discussing Gunpowder Paintings & Reading a Painting--from Art:21, Art in the Twenty-first Century, Season Three)

Symbol Associated with “objects” (or ideas) by habit or convention without regard for original selection

Pride Flag

Che Guevara--revolution

Uncropped photo

Nike Che

Levels of Meaning (Roland Barthes) Informational (communication of message) Symbolic (semiologies of various kinds, common lexicon of meanings, closed sense, obvious meaning(s)) Signifying/Obtuse (extends beyond culture, signifier without signified, outside language, disturbs, indifferent to the story, against nature, free of narrative, subversive, DIFFERENT, point where “another language begins”)

Ivan the Terrible Screen Shot

Ordinary fascism image screen shot

Signs, Meanings & “events” (Make Bal) Rethinking encounters with signs and meanings Narrativity vs. scenes from everyday life with no iconographic expectations (maybe)

Nailhole

NailHole

How do we know what viewers will respond to? Differences between verbal and visual texts Differences between the verbal and the visual Work-reader interaction

Facts, “Truth” and Design (Kress and Van Leeuwen)

Theories and Images (Paul Gilroy) Denotations “reading” visual representations & text Critical discourse analysis

Communication & Semiotics (Signs & Codes) “Sign: something that stands for something else in a system of signification (language, images, etc.)” (M. Levine 2005) “ Code: the relational system that allows a sign to have meaning, the social organization of meanings into binary oppositions, hierarchies, and differential systems.”

August Sander--”Men in Suits” (John Berger)

P. Diddy (200-2008)

Hipster

Critical Analysis: “Beautiful Women” Ad and Illustration for article about ‘White Trash’ aesthetics by M. Talbot, “Getting Credit for being White” New York Times Magazine. Vol. 147 (Nov. 30 1997)

Last Day: Artists had long been challenging definitions of what is art and who can define it Marcel Duchamp. Fountain, original (left) and recreations of lost 1917 “Original”

Manet Olympia

Yasamasu Morimura