RUDI GERNREICH Irmina Ragauskaite 2008

RUDI GERNREICH  The premier fashion designer in the 60’s (1922 – 1985)  Moved to USA in 1938  An influential co-founder of the Mattachine Society

Significant moments of USA history during Gernreich’s life time  The end of World War II ( )  Cold War  Vietnam War  Civil Rights Movement (1955–1968)  Rock and Roll music  Women fight for their rights  Sexual revolution  Hippie culture

 Conservative  Gray flannel suits and dresses with pinched in waists and high heels  Bill Blass and his blue jeans

 Poodle skirts  Pencil skirt  Flat tops and crew cuts for guys  Saddle shoes and blue suede loafers  Mini skirts  1960’s Hippie decade

GERNREICH’S significance in fashion  First topless swimsuit  First thong swimsuit  Unisex idea  First to use vinyl & plastic in clothes  Designed first knitted tube dresses  Combined unusual colors  Costume design  “no bra” bra

INSPIRATION  model Peggy Moffitt  Dancers’ clothes  Childhood in Vienna  Sexual revolution

REFERENCES with-vision-a-great-man/ Gu/Gernreich-Rudi.html