Becoming An Effective Communicator Effective Media And Communication Strategies For District Commercial Officers

“Communication is the art of saying the right thing, in the right place, but even more importantly, leaving unsaid the wrong, thing at the tempting moment.”

Introduction The 3 Elements Of Communication – Have A Message To Communicate – Understand The Medium You Are Using – Who Will Get You There?

Message Development

Message Management The pro-active identification and documentation of the most important organization themes that you want your target audiences to understand’ A one or two sentence expression of how your organization: – Meets an important customer need – Differs from the competition No more than three messages!

The Messaging Spectrum OVERALL MESSAGE Sub- Message 1 Supportin g Facts Research & Consultation Supportin g Facts Research & Consultation Sub- Message 2 Supportin g Facts Research & Consultation Supportin g Facts Research & Consultation Sub- Message 3 Supportin g Facts Research & Consultation Supportin g Facts Research & Consultation

The Messaging Spectrum OVERALL MESSAGE Sub- Message 1 Supportin g Facts Research & Consultation Supportin g Facts Research & Consultation Sub- Message 2 Supportin g Facts Research & Consultation Supportin g Facts Research & Consultation Sub- Message 3 Supportin g Facts Research & Consultation Supportin g Facts Research & Consultation Other Medium Supporting Medium Bullseye

It Depends On Who You Want To Get To & How They Consume Information.

Opinion Leaders Journalists, Youth leaders, Peer Educators, artists, family Heads, Teachers, Women Group Leaders etc Influential Majority can read and write and have access to radio and mobile phone. Arming them with enough knowledge about our programmes will further enrich their position as sources of information in the community Civil Society Leadership & membership of various NGOs, Community based organisations (CBOs) etc Can read and write. With good access to mass media such as radio, phone and local newspapers. Government LC Leaders & Political leaders, MPs. Very influential in the community Can Read & Write, have access to radio or TV and newspapers. Owns mobile phone. Working with them is critical. Because of their influence, face to face interaction is key. Religious Leaders Very influential in shaping change in communities. Can read and write. Have access to radio & mobile phone. Face to Face interactions necessary to create knowledge necessary for them to tact as agents of change. Potential Consumers of Energy. Bulk of our target audience. Minimal literacy levels. Have good access to radio. Mouth to mouth communication key. Greatly influenced by their leadership. More likely to attend public rallies & other such activities Wanainchi Understanding Your Audiences

The Media Landscape In Uganda You Also Need To Understand The Media They Consume

Television in Uganda

Radio

Newspapers

Who Will Get You There? How Will You Get There?

Quick Wins Establish yourself as the key-go to person- Have your Facts Research Known who Matters & The Decision Making Chain especially the Media Engage the Media – Monthly press conferences – Talkshows – Press releases – Newspaper Columns – Media-Kits – Press Tours – Editorial Trailing Build Databases & Resource Centre – People – District Profiles – Website New Media – SMS – Social Media

What Are Great Spokespeople Made Of?

Faith/ Loyalty Is: – Complete Confidence In A Person Or Plan Etc – Allegiance To A Cause Or A Person – Faith Is The Confident Belief Or Trust In The Truth Or Trustworthiness Of A Person, Concept Or Thing.

Knowledgeable alert and fully informed highly educated; having extensive information or understanding of something thoroughly acquainted through study or experience

Knowledgeable Knowledge is Power. Knowledge Power or Expert Power is based on one individual believing that another individual has so much expertise in an area that they believe everything that is being told to them

Trustable/Credible

What is credibility? The Quality Of Being Believable Or Trustworthy Reputation Impacting One's Ability To Be Believed Whether Or Not One Can Easily Be Believed Capable Of Being Believed Appearing To Merit Belief Or Acceptance

Thank YOU!