Tourism Education Futures Building the Capacity to Lead A Work in Progress Pauline J. Sheldon (Univ. Hawaii, USA) Dan Fesenmaier (Temple Univ. USA) Karl Woeber (Modul Univ, Austria) Chris Cooper (Univ. Queensland, Australia) Magda Antonioli (Bocconi Univ, Italy)

Need for Fundamental Change in Tourism Education Much of what we teach is obsoleteMuch of what we teach is obsolete Evolution of employmentEvolution of employment Tourism needs a values-based educational system that fosters responsible leadershipTourism needs a values-based educational system that fosters responsible leadership Graduates will enter a different worldGraduates will enter a different world –Globalization –ICT –Demographics –Market forces –Labor market demand

Initiative to Influence Tourism Education in the Future Summit on the Tourism Education FuturesSummit on the Tourism Education Futures –April 2007, Modul University, Vienna, Austria –48 participants from 13 countries –Goal: White Paper to Outline a Framework for the Future of Tourism Education for Readings Pre-meeting survey Summit: Megatrends Futurist 5 Scenarios Values Skill sets ?

Pre-Meeting Survey Results DestinationStewardshipSkills DynamicBusinessSkills PoliticalandEthicalSkills EnhancedHumanResourceSkills

Destination Stewardship Skills Management of real and virtual networksManagement of real and virtual networks Knowledge sharing skillsKnowledge sharing skills Ability to respect and work with all stakeholdersAbility to respect and work with all stakeholders Managing complex adaptive systemsManaging complex adaptive systems Environmental management skillsEnvironmental management skills

Political and Ethical Skills Ethical behavior: demonstration and motivationEthical behavior: demonstration and motivation Integration of basic human values into the workplaceIntegration of basic human values into the workplace Lobbying and the ability to influence the political processLobbying and the ability to influence the political process

Enhanced Human Resource Skills Team buildingTeam building Effective listening and negotiationEffective listening and negotiation Motivation and leadershipMotivation and leadership Working with distributed, virtual project teamsWorking with distributed, virtual project teams Emotional intelligenceEmotional intelligence

Dynamic Business Skills FlexibilityFlexibility Multi-taskingMulti-tasking Critical thinkingCritical thinking Optimal use of common senseOptimal use of common sense Innovation/entrepreneurshipInnovation/entrepreneurship Communication skills using new multi-media technologiesCommunication skills using new multi-media technologies Cross-cultural competenciesCross-cultural competencies Risk identification, estimation and controlRisk identification, estimation and control Avoiding problems rather than solving themAvoiding problems rather than solving them

What Next? BEST Education Network will house this initiativeBEST Education Network will house this initiative Now defining the process to proceedNow defining the process to proceed Will research innovative education systems in other fieldsWill research innovative education systems in other fields Future MeetingsFuture Meetings 2-3 year process to produce Values-Based Framework2-3 year process to produce Values-Based Framework

OECD Center for Education, Research and Innovation (CERI) suggests 4 scenarios Open Networking Networking of institutions, scholars, students and industry: collaboration nor competition; harmonization of systems, English as lingua francaNetworking of institutions, scholars, students and industry: collaboration nor competition; harmonization of systems, English as lingua franca Serving Local Communities Backlash from Globalization; focus on national and local missions, embedded in local and regional communities; a few elite universities connected to international networks; academic research declinesBacklash from Globalization; focus on national and local missions, embedded in local and regional communities; a few elite universities connected to international networks; academic research declines New Public Management Universities are autonomous, some govt funding but increasingly funded by industry and other funders: institutions specialize more; define different missionsUniversities are autonomous, some govt funding but increasingly funded by industry and other funders: institutions specialize more; define different missions Higher Education, Inc. Universities compete globally on a commercial basis; teaching and research become disconnected; heavy competition for super-star researchers.Universities compete globally on a commercial basis; teaching and research become disconnected; heavy competition for super-star researchers.