1 Focus on the Customer National Food Service Management Institute 2009

2 Who are the customers? What are the needs and wants of customers? What factors or groups influence customers' eating habits?

3 Major Focus Areas The student is the primary customer of the school nutrition program Customer service is the key to customer satisfaction and effective programs How to build a customer-focused school nutrition program National Food Service Management Institute

4 Customer Service What? Why? Who? How? National Food Service Management Institute

5 What? Customer Service A combination of product, price, presentation, support, information, and delivery that has value to the customer. National Food Service Management Institute

6 Questions What do you expect of a salesperson when you are the customer? What should children expect of school nutrition personnel when they are customers of the cafeteria?

7 Why? Customer Service Focus Your Efforts on: –Meeting Program Goals –Meeting Customer Needs and Wants Limited Time and Money National Food Service Management Institute

8 Who is your Customer? Students School Administrators Teachers Parents National Food Service Management Institute

9 Who is responsible for Customer Service? The School Nutrition Team works together to create a customer- friendly environment. “Children Learn What They Live” National Food Service Management Institute

10 How? Customer Service Nutrition Advisory Councils One-on-One Learn from Psychology National Food Service Management Institute

11 How? Customer Service Handout 3 Ages and Stages National Food Service Management Institute

12 School Nutrition Team ↓ Customer Service Team ↓ The KEY To Customer Service/Satisfaction National Food Service Management Institute

13 To Eat or Not to Eat?...a decision made by the customer every day National Food Service Management Institute

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15 Require Planning Good Results…

16 Contact Us: NFSMI