Chapter 11: Visual Merchandising Lesson 2 – Interior Displays

Topics that we will cover 1.The purpose of a display 2.Types of Displays a)Exterior b)Interior 3.Creating Displays a)Best Practices b)Steps in Planning a Display c)Evaluating Displays 4.Colour a)The Colour Wheel b)Basic Colour Schemes c)Colour use in displays

Visual Merchandising Interior Displays – Inside the store – Props such as flower pots, mannequins, platforms are used 20.jpg

Visual Merchandising Interior Displays: – Open – Closed – Architectural or built up

Interior Displays Open Interior Displays: – Allows customers to examine merchandise unassisted

Open Interior Displays Gondola Display Racks Table Displays or Island Displays Dump Package Ledge Platform

Gondola Displays Form a continuous display Good for presenting large volumes of merchandise Depleted stock noticeable

Display Racks Used for items such as overcoats, jackets, and dresses Hang merchandise for display purposes Free standing, ceiling mounted, posted to walls Adjustable and portable Arrange merchandise by size, colour, style and/or price

Display Racks

Table displays or island displays Ideal for volume selling Mobile Difficult to keep neat

Dump Displays Low cost Requires minimal stock time Receptacles containing clearance goods or low-priced items

Package Displays Merchandise is stacked or arranged usually on the floor as aisle caps, in original packaging. Simple and inexpensive Can be positioned quickly Retailers can put entire inventory on the floor, eliminating storage facilities and repeat merchandise handling

Package display

Ledge Displays Uses space that would otherwise be wasted. Used for seasonal displays

Platform displays Bunks used to display heavy or bulky items Place mannequins on top of bunks Attract attention and indicates the merchandise being sold in a particular area of the store.

Closed Interior Displays Showcase or shadow box – Holds expensive items such as jewelery – Usually well lit and locked Souk.jpg

Architectural (built up) Displays Specially constructed to suit a particular display need. Great Example: IKEA or Home Depot Uses up lots of space, primarily used by large stores. aa6f7e87f42266c0662e4a480.jpg