Perceptual Organization Allows us to confront changes in our environment; adapt to change

Gestalt Principles- Organizing bits and pieces of info into meaningful wholes; the whole is more than the sum of the parts Proximity: when we see a number of similar objects, we tend to perceive them as groups or sets of those that are close to each other Similarity: when similar and dissimilar objects mingle, we see the similar objects as groups Continuity: we tend to see continuous patterns not disrupted ones Closure: when we see familiar patterns or shapes with some missing parts, we fill in the gaps

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Figure-Ground Perception: Ability to discriminate properly between a figure and it’s background

Perceptual Inference Phenomenon of filling in the gaps in what our senses tell us 1p8 1p8 XhfKc XhfKc The ability to fill in the gaps largely depends on experience, some we are born with

Perceiving We learn how to perceive The environment and our needs significantly influences our perceptions Hunger, desire, beliefs

Subliminal Messaging Brief auditory or visual messages presented below the absolute threshold so that there is less than a 50% chance that it will be perceived Contrary to popular belief advertisers do not include “flashed messages” into ads. They do however, employ other techniques

Depth Perception The ability to recognize distance and three dimensionality

Read pages What are monocular depth cues and how do they help us to interpret our visual surroundings? Use at least two different forms of monocular vision in your description What is Motion Parallax? Why do you think our body needs to make these adjustments How does the eye use Retinal Disparity to interpret the distance of objects? Define Constancy What is an illusion? What is it that becomes distorted? What is ESP? What are the four main forms?