A special program designed for By Mike Hourigan, CSP © 2013 Hourigan & Associates, Inc.

 Reengineering or reorganization  Merger or acquisition  Downsizing or layoffs  Declining sales or profits 69% 44% 39% 24% Gallup © 2013 Hourigan & Associates, Inc.

0 World sense of economy 0 Technology/Social Media 0 Shift in our social order ©. Hourigan & Associates, Incm

© 2013 Hourigan & Associates, Inc.

Happy Creative Motivated Employees © 2013 Hourigan & Associates, Inc.

 Competence  Relationships  Security  Sense of direction  Territory © 2013 Hourigan & Associates, Inc.

Individual Team Mission © 2013 Hourigan & Associates, Inc.

Individual Team Mission © 2013 Hourigan & Associates, Inc.

Silent Generatio n Age. 65+ Baby Boomers Pop. 76 mill. Age Generation x Pop. 49 mill Age Millennial Pop mill Age BriefConformistNoisy, anti- establishment Savvy, loaners Entrepreneurial Confident, liberal, connected open to change Social media profile 6%30%50%75% Sleep with phone 20%50%68%83% Internet use40%79%87%90% Texted in past day 4%35%63%80%

Silent Generation Pop. Age. 65+ Baby Boomers Pop. 76 mill. Age Generation x Pop. 49 mill Age Millennial Pop mill Age Tattoos6%15%32%38% Earrings01%9%23% Volunteer in last yr. 39%52%54%57%

 Plan to keep working till age 69  Much lower net worth than parents  Luxury spending down by 50%  Priority shifting from material things to experiences  Looking to maintain vitality/afraid to die poor  Smart phones are a priority  Leading users of online dating © 2013 Hourigan & Associates, Inc.

Like tradition Follow the rules Work before play Patient and delay personal rewards Will sacrifice for the greater good Still saving for their family Have pensions Value products value © 2013 Hourigan & Associates, Inc.

 Cynical and they research everything  Value honesty and transparency  More women in the workforce – smaller families  Not big risk takers – play it safe  Supporting 2 generations – parents & kids  Money back guarantee  Adverse to hype and overstatement  Strong mistrust of government & corporate America  Campaigns that make fun of convention & tradition © 2013 Hourigan & Associates, Inc.

 Distrust conventional advertising  More likely to follow opinions of their peers  Uncomfortable getting behind a product- more comfortable with character driven campaign (create lifestyle persona to give brands a chance to connect)  Slower reaching milestones – buying homes, getting married, raising children  Spending power 200 bill. a year © 2013 Hourigan & Associates, Inc.

 79% have a college or graduate degree  65% Male  35% Female  2 people sign up every second  5.3 million member searches is 2012 © 2013 Hourigan & Associates, Inc.

<24 13% % % % % >65 5% © 2013 Hourigan & Associates, Inc.

United Food Group is a great sponsor!! © 2013 Hourigan & Associates, Inc.

Having a cup at CTW show © 2013 Hourigan & Associates, Inc.

 Consulting  Speaking  Coaching  Training © 2013 Hourigan & Associates, Inc.