By Fuad Suleymanov

1) INTRODUCTION BMW Group founded in Munich,1917 Acquisition of Rover Group in 1994 Acquisition of Rolls-Royce in ,3 mio cars sold 96,230 employees Revenue 50 € b most sold car: 3´ series

2) MARKET ANALYSIS Market definition product-oriented: all companies that offer a combination of luxury and powerful cars with a high level of quality and service customer oriented: car manufactureres such as Lexus (Toyota), Audi (VW), Porsche (VW), Merzedes-Benz (Daimler).

2) MARKET ANALYSIS Key Success Factors branding brand loyality brand awareness global positioning positioning in established markets positioning in growing markets innovation rate differentiation hybrid

3) COMPETITIVE LANDSCAPE Market Structure

Business Practices Since the company started CSR programs in 2007, it has continued to stage a series of activities that have placed BMW in a leadership position for corporate citizenship in the auto industry.

BMW Philanthropy If you talk about business in general and if we take corporate social responsibility, in particular. I would say that the responsibility of a company like BMW, like others is to give something back from what they take.

Bmw Brand Position 34,214 $m +7% Strengthening its position as a best-in-class global automotive brand, BMW has been able to build upon its premium status, while driving sustainable mobility forward. The brand's EfficientDynamics initiative, for example, continues to offer customers outstanding fuel economy and low emissions across the BMW range.

Employees (2014)

The extent of BMW's support for older workers stands out in stark contrast in a world where few HR managers and boards are actively preparing for an aging workforce. For instance, surveys in the UK found that only 14% of managers believe they are well equipped to cope with an ageing workforce.

Current Employment Opportunities

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