Objective: To Change Customer Perception of Oats from Breakfast Cereal to Anytime Snacks Achieving the objective would involve: 1.Increasing the number of occasions in a day when Oats can be consumed 2.Increasing the consumer base by targeting consumers of different age groups and locations 3.Targeting the traveling crowd and providing them healthy options 4.Communicating the health benefits Achieving the objective would involve: 1.Increasing the number of occasions in a day when Oats can be consumed 2.Increasing the consumer base by targeting consumers of different age groups and locations 3.Targeting the traveling crowd and providing them healthy options 4.Communicating the health benefits Increasing the number of occasions in a day when Oats can be consumed By introducing new flavors By eating it in ways other than cereals Increasing the consumer base by targeting consumers of all age groups and demographics By introducing Oats in menu of small eateries By introducing Oats in school, college and office canteens Team: Wanderers Members: Smriti Chaudhary (IMT Ghaziabad) Tushar Saluja (IMT Ghaziabad) Vyom Mathur (IMT Ghaziabad) Changing consumer’s idea of Oats as just healthy and not delicious Targeting the travelers At Airports and Railway Stations Clearly Communicating the Health Benefits Other Ways

Increasing the number of occasions in a day when Oats can be consumed By introducing new flavors By eating it in ways other than cereals Introduction of New Flavors Introduction of Oats Consumption other than Cereals Introduction of new flavors should depend on:-  What time of the day Oats are to be consumed  What population is consuming it Cereals or Muesli is generally consumed in breakfast For lunch, ready-to eat Oat Patties can be provided for dishes like Rajma, Chole for people from North For dinner, Oats mixed with different ready-to-cook Daal might be an option for North Indians For customers down South Oats batter for making Dosas, Uttapam can be an option Introduction of newer ways of consuming would depend on:-  Mood of the consumer Many-a-time, one does not feel like having proper meal and looks for alternatives in form of snacks and other munching Some of the ways in which this feeling could be curbed by Oats are as follows:  Oats in Cookies  Oats mixed with Jam  Oats in bread (Garlic Bread for the new Italian Flavor)  Oats as Snack Bar  Oats as Chips and Namkeen  Oats in Manchurian Balls (for the new Chinese Flavor) Targeting the travelers At Airports: Oat Products like Snack Bar, Chips, Cookies in Vending machines In Flights: Oats as cereals (the conventional method), Oats in garlic bread, in Manchurian Balls, as fillings in sandwiches At Railway Station: Oat Products like Snack Bar, Chips, Cookies in Vending machines In Train: Collaborating with “Meals on Wheels” for delivering healthy option to passengers Other Ways Roping in Doctors and Dieticians: Communicating through Dieticians and MRs of Oats as an health supplement Collaborating with OYO and Small Hotels: By doing so people out of their homes can still have a healthy option

Increasing the consumer base by targeting customers of all age groups and demographics Changing Oats perception to both healthy and delicious By introducing Oats in school, college and office canteens By introducing Oats in menu of small eateries Oats- Healthy and Delicious In Menu of Eateries close to residential areas In School, College and Office Canteens New advertisements that focus on the fact that Oats are not only healthy but delicious as well New tagline for the product : “Where Health and Flavor co-exists” Giving out small samples of new flavors (Chinese and Italian) free with health drinks, chocolates and other item of snacks to make the product available to all types of customers A Brand Ambassador popular among children, youth and adults alike will help in increasing the customer base The Youth Segment prefers eating out frequently and many have grown conscious to their health and fitness Keeping this in mind the eateries that are in close proximity to home can provide healthy alternatives like:  Oats Dishes  Oats Energy Drink This will lead to increased sales of the product In Schools: Schools today have grown conscious of the student’s daily lunch intake. This can be leveraged by introducing Oats Day where in the school can provide some delicious Oats Dishes to its students once a week In Colleges: Possible Menu Options could be as follows:  Oats with Maggi  Crushed Oats mixed with potatoes as filling in sandwiches  Oats Tikki in Burgers In Office: The sedentary lifestyle makes this segment take additional care about their health. Cafeterias should be well equipped with all the Oats flavors as standalone and with the already mentioned alternatives Like for Saffola Oil, USP is that it’s cholesterol free similarly benefits like low calories, immune system booster etc. should be clearly communicated. Clearly Communicating the Health Benefits