New Models for Leveraging Social Media for Consumer Engagement Moderated by Sherri Dorfman, Consumer eHealth Engagement Specialist, CEO Stepping Stone.

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Presentation transcript:

New Models for Leveraging Social Media for Consumer Engagement Moderated by Sherri Dorfman, Consumer eHealth Engagement Specialist, CEO Stepping Stone Partners Panelists:  Paul Puopolo, Director, Consumer Innovation, Humana  Eric Zimmerman, Chief Marketing Officer, RedBrick Health  Rick LeMoine, MD, FACP, Chief Medical Information Officer, Sharp HealthCare  Paul To, CEO & Founder, Emota.net  Kendra Markle, Stanford Persuasive Technology Lab, AlterActions.org Healthcare Unbound Conference 2010, July 19 th, 4:15 pm- 5: 30pm

New Models for Leveraging Social Media For Consumer Engagement Consumer Co-creation & Collaboration Public vs Private Consumer Communities Personalized Care Communities Social Gaming & Competitions Intrinsic Motivation & Rewards Blog

Panel: New Models for Leveraging Social Media for Consumer Engagement Introducing the Walton Family Grandmother GinnyDaughter DebbieSon Steve Emota.Net Red Brick Health Sharp Healthcare MySocialHealth.Org Stanford Tech Lab

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