CPD 7 - Impact Skills 1 - Communicating Research through the Media and to Policy Makers Jon Keighren and Professor Aneez Esmail

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Presentation transcript:

CPD 7 - Impact Skills 1 - Communicating Research through the Media and to Policy Makers Jon Keighren and Professor Aneez Esmail g/personal-development/academic-staff/

Jon Keighren Media Relations Manager The University of Manchester Media Relations

“If I was down to my last $100 I would spend it on public relations” Bill Gates

As part of the strategy to position The University of Manchester as one of the top 25 international universities by 2015, the Media Relations Office is working closely with Faculties to gain maximum coverage Our key audiences are: Regional (E.g. MEN) Quality nationals (E.g. The Guardian) Broadcast media (E.g. BBC, ITN) International (E.g. Washington Post) Specialist (E.g. Nature) Online (e.g. BBC Online) Who do we work with?

xxxx

Title

EPS:Aeron Haworth Humanities:Mike Addelman Medical: Aeron Haworth FLS:Morwenna Grills Graphene:Dan Cochlin Structure of Media Relations

Source and promote stories that will appeal to mainstream media Respond to queries from local, national, trade and international media Provide professional advice on media handling where required The Media Relations Officer’s Role

One dedicated Media Officer per Faculty This allows each member of the Media Relations Office to build good internal contacts and streamlines the process of turning our world class research into headline news Adds value to Faculties in terms of promoting their research as well as enhancing the profile of the University Media Strategy

Objective To position The University of Manchester as one of the top 25 international universities by 2020 by delivering its key messages to targeted media Key Messages World class research Outstanding learning and student experience Social responsibility Media Strategy

Would someone reading this on way to work be interested? A ‘first’ or a ‘breakthrough’? Advancement or improvement on existing technique or method? Application relevant to wide audience? Hot or popular topic? (Health / Environment / Terrorism / Dinosaurs / Space / ) Visually interesting? The ‘so what’ test

Objective To position The University of Manchester as one of the top 25 international universities in terms of research by 2015 by delivering its key messages to targeted media Key Messages Ranked in the top 25 universities internationally Provide superb higher education International research powerhouse Quality people (iconic appointments/experts) More than 19,000 articles in 2013

Objective To position The University of Manchester as one of the top 25 international universities in terms of research by 2015 by delivering its key messages to targeted media Key Messages Ranked in the top 25 universities internationally Provide superb higher education International research powerhouse Quality people (iconic appointments/experts) Media coverage 2013

£5.5m worth of publicity 2013

Objective To position The University of Manchester as one of the top 25 international universities in terms of research by 2015 by delivering its key messages to targeted media Key Messages Ranked in the top 25 universities internationally Provide superb higher education International research powerhouse Quality people (iconic appointments/experts) Overseas publicity 2013

Research councils increasingly asking for evidence of media engagement Can help find new academic and industrial partners Helps attract best students and staff Fun, personal development, career benefits Why is media work important?

‘You have a moral obligation to talk about your work’ Funded by UK taxpayer An informed public will benefit research community Enormously rewarding Improve your overall presentation skills Prof Dame Nancy Rothwell Deputy President, UoM

Questions and ideas to share ersonal-development/academic-staff/