Communication strategy Andrés Pétursson Ásta Vigdís Jónsdóttir Erasmus+ in Iceland

Erasmus+ Main mission To increase knowledge and visability of Erasmus + in Iceland

Erasmus+ Main mission The applicants are our customers and they are alway number 1!

Erasmus+ Objectives  Draw attention to the opportunities provided by the Erasmus + programme  Increase knowledge and level of understanding of Erasmus + to the diverse target audience  Make visible the accomplishment of the previous LLP programme (best practice cases)  To guide applicants in preparing high quality applications

Erasmus+ Specific objectives to potential applicants  Know about Erasmus + and the opportunies most relevant to them and their organisations  Convince the potential applicants that their participation would have a positive impact on them, their organisation and ultimately on the educational system in Iceland  Feel that they want to apply!

Erasmus+ Target audience  Press/media at local and national level  Primary and compulsary scools  Secondary and VET schools  Higher educational institutions  Regional and local authorities  Stakeholders (labour unions, VET organisations, Teachers unions, policy makers etc.)  Enterprises  Guidance and work counsellors  Sport and youth organisations  Ministry of Education!

Erasmus+ Tools and dissemination channels  The new IS NA website  Social media, Facebook, and to a lesser extend Twitter, Youtube and Instagram  Electronic newsletters  Targeted s (MailChimps) Very effective!  Brochures  Articles in local and national media  Advertising  Events (information meetings, fairs, conferences and seminars)  Work with actors/partners/multipliers

Cooperation mechanism with E+ Youth NA  Both NAs also actively participate in “Evropusamvinna” (see The main elements of the cooperation framework for E+ are: 1.Cooperation of communication officers: to ensure a harmonized image of the programme in Iceland and ensure access of all target audience to the programme, communication officers of the NAs have met regularly. - joint website, erasmusplus.is 2.Joint information meetings across Iceland: the NAs has held information meetings on Erasmus+ to stakeholder groups in the three main towns outside the capital area; Selfoss, Akureyri and Egilsstadir in 2014.

Erasmus+ Examples of material produced

MORE INFORMATION: SOCIAL MEDIA: Twitter: #ErasmusPlus Facebook: Erasmus+ Menntáætlun ESB