MAKING AN EFFECTIVE BUSINESS PRESENTATION ROBERT G. SNYDER DIRECTOR MACKLIN CENTER FOR ENTREPRENEURSHIP MONTGOMERY COLLEGE TO ENGINEERING CLASSES MARCH 20, 2008

OUR OBJECTIVE: HOW THE FUNDAMENTALS OF A GOOD BUSINESS PLAN CAN HELP MAKE AN EFFECTIVE PROJECT PRESENTATION HOW THE FUNDAMENTALS OF A GOOD BUSINESS PLAN CAN HELP MAKE AN EFFECTIVE PROJECT PRESENTATION

FUNDAMENTALS OF A GOOD PRESENTATION TELL A STORY WHAT DO I WANT TO ACCOMPLISH? WHAT DO I WANT TO ACCOMPLISH? HOW WILL I DO IT? HOW WILL I DO IT? HOW CAN I MAKE MONEY? HOW CAN I MAKE MONEY? K. I. S. S. – KEEP IT SIMPLE, STUPID CLARITY BREVITY ASSUME THE PERSPECTIVE OF YOUR AUDIENCE

ELEMENTS OF A BUSINESS PLAN EXECUTIVE SUMMARY EXECUTIVE SUMMARY DESCRIPTION OF PRODUCT DESCRIPTION OF PRODUCT MARKET ANALYSIS MARKET ANALYSIS MANAGEMENT MANAGEMENT MANUFACTURING PLAN MANUFACTURING PLAN MARKETING PLAN MARKETING PLAN FINANCIAL DATA FINANCIAL DATA

PRODUCT DESCRIPTION DESCRIBE HOW IT WORKS DESCRIBE HOW IT WORKS ITS EFFICIENCY AND EFFECTIVENESS ITS EFFICIENCY AND EFFECTIVENESS WHAT IS YOUR VALUE-ADDED WHAT IS YOUR VALUE-ADDED SOURCES OF MATERIALS SOURCES OF MATERIALS PRODUCTION PROCESS PRODUCTION PROCESS COST TO PRODUCE COST TO PRODUCE CAN YOU MAKE A PROFIT CAN YOU MAKE A PROFIT FUTURE PRODUCT DEVELOPMENTS FUTURE PRODUCT DEVELOPMENTS

MARKET ANALYSIS WHAT IS YOUR DIFFERENTIATOR? WHAT IS YOUR DIFFERENTIATOR? BETTER, FASTER, CHEAPER BETTER, FASTER, CHEAPER WHO IS YOUR COMPETITION? WHO IS YOUR COMPETITION? WHY IS YOUR PRODUCT BETTER? WHY IS YOUR PRODUCT BETTER?

MANAGEMENT WHO WAS YOUR TEAM? EXPERIENCE? QUALIFICATIONS? WHO WAS YOUR TEAM? EXPERIENCE? QUALIFICATIONS? WHO WAS THE LEADER? WHO WAS THE LEADER? WHAT WAS EVERYONES’ ROLES? WHAT WAS EVERYONES’ ROLES?

OTHER BUSINESS PLAN ELEMENTS MANUFACTURING PLAN MANUFACTURING PLAN MARKETING PLAN MARKETING PLAN FINANCIAL DATA FINANCIAL DATA

MAKING YOUR PRESENTATION A SUCCESS K.I.S.S. K.I.S.S. BREVITY AND CLARITY BREVITY AND CLARITY PREPARE AHEAD OF TIME—LEAVE TIME TO REVISE PREPARE AHEAD OF TIME—LEAVE TIME TO REVISE ASSIGN PREPARATION AND PRESENTATION ROLES ASSIGN PREPARATION AND PRESENTATION ROLES CRITIQUE EACH OTHER—TIMING, EFFECTIVENESS, SUBSTANCE CRITIQUE EACH OTHER—TIMING, EFFECTIVENESS, SUBSTANCE PRACTICE, PRACTICE, PRACTICE PRACTICE, PRACTICE, PRACTICE