Crisis Management T. L. CeranicBusiness & Society (ETLW 302)

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Presentation transcript:

Crisis Management T. L. CeranicBusiness & Society (ETLW 302)

Crisis Management  The process organizations use to respond to short-term and immediate corporate crises

Effective Crisis Management Plan Involves:  Internal communication system that can be activated the moment the crisis occurs  Communicating quickly, but accurately  Don’t minimize the seriousness of a problem  Following up and, where appropriate, making amends to those affected

Odwalla

Abercrombie & Fitch T. L. CeranicBusiness & Society (ETLW 302)

American Apparel

 Sweatshop free Sweatshop free  New law suit New law suit  Dov Charney Dov Charney

Personal Crisis Management

Consumer Protection

Protection from yourself?

Caveat emptor  Let the buyer beware… or not  Consumer movement aims to Consumer movement provide consumers with power as well as: Information Safety Choice To be heard Privacy

Government protection via…  Consistent labeling Consistent labeling  Warnings/side effects Warnings/side effects  Agencies Federal Trade Commission Food and Drug Administration Consumer product safety Commission National Highway Traffic Safety Administration Department of Justice National Transportation Safety Board  Online source for recalls Online source for recalls

Deceptive advertising  Botox (warning from FDA) Botox  Joe Camel  Airborne  Apple (computer displays)  Tyson (“antibiotic free”)  Dannon yogurt (Activia)

Is it enough?  Recent products that have slipped through the regulatory system  Eggs (August, 2010)  Peanut butter (January, 2009)  Pet food recall (2007)  Beef (11 States)  Jelly candies

Other issues Big Mac (heart) Attack

Changemaker Challenge