Crisis Management T. L. CeranicBusiness & Society (ETLW 302)
Crisis Management The process organizations use to respond to short-term and immediate corporate crises
Effective Crisis Management Plan Involves: Internal communication system that can be activated the moment the crisis occurs Communicating quickly, but accurately Don’t minimize the seriousness of a problem Following up and, where appropriate, making amends to those affected
Odwalla
Abercrombie & Fitch T. L. CeranicBusiness & Society (ETLW 302)
American Apparel
Sweatshop free Sweatshop free New law suit New law suit Dov Charney Dov Charney
Personal Crisis Management
Consumer Protection
Protection from yourself?
Caveat emptor Let the buyer beware… or not Consumer movement aims to Consumer movement provide consumers with power as well as: Information Safety Choice To be heard Privacy
Government protection via… Consistent labeling Consistent labeling Warnings/side effects Warnings/side effects Agencies Federal Trade Commission Food and Drug Administration Consumer product safety Commission National Highway Traffic Safety Administration Department of Justice National Transportation Safety Board Online source for recalls Online source for recalls
Deceptive advertising Botox (warning from FDA) Botox Joe Camel Airborne Apple (computer displays) Tyson (“antibiotic free”) Dannon yogurt (Activia)
Is it enough? Recent products that have slipped through the regulatory system Eggs (August, 2010) Peanut butter (January, 2009) Pet food recall (2007) Beef (11 States) Jelly candies
Other issues Big Mac (heart) Attack
Changemaker Challenge