Advertising. Clearance Sales Seasonal Sales Going Out of Business Sales Liquidation.

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Presentation transcript:

Advertising

Clearance Sales

Seasonal Sales

Going Out of Business Sales Liquidation

Holiday Sales

Coupons

Rebates

Sweepstakes and Contests

Personal Selling  Sales associates in stores  Telemarketers  Door-to-Door

Sales Associate (salesman)

Telemarketers

Door to Door Salesperson

Store Facilities- Arrangement  Locate frequently purchased items in far corners of the store  High-profit items in prominent position/checkout areas to encourage impulse buying  Shelf Space Shelf

Ambiance  Store Décor  Music

Deceptive Advertising  Loss Leader  Item price is BELOW COSTS to attract customers to store

Price Comparison

Bait and Switch  Retailer advertises a product, hoping to persuade customers to come in and buy another product at a higher price  Tell them it is “sold out”

Introdutory offer  1 st time offered– price will go up afterwards

Deceptive pricing  Advertised “sale” price is not better than everyday price

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