The London Discovery Team
Our Company We are London Discovery! – We are here to promote London to Canadians, and ensure them on what a beautiful and fulfilling county it is While maintain a good name and keeping a good representation
Our Logo Resembles the London Underground ‘The Tube’ Our motto “Next Stop, London! Make London you first stop!” Bright colours
Why London? London is the world’s leading tourism destination, with over 14 million visitors in 2009 England is one of the most historical countries in the world Has over 30 attractions that offer FREE ADMISSIONS!!! It is a diverse city with many different international flavors
Where is London?
Our Mission Our mission statement is to inspire representatives and Corporate Incentive Travel planners” – London Discovery
Our Vision Our main focus is to provide great service to our customers, while gladly fulfilling their expectations and making their experience memorable.
2012 Summer Olympics
Socio-Cultural Placement Young people make up large proportion of visitors to popular cities around the world London Discovery’s socio-cultural placement will be marketed between the ages 25 to 40
Consumer Behaviour Motivations for city trips? Cultural attractions Learning about history Experiencing the night life -Our major advantage = 2012 Summer Olympic Games held in London
SWOT Analysis
Positive Great Britain is rich in culture and heritage Visitors can experience palaces, castles, theaters, museums and many other historical attractions Annual events Political stability in the country Low unemployment rates A good education system
Negative Taxes were raised from 17.5% to 20% for goods and services Strong English pound € makes exports and imports expensive Traffic in London is a problem
Opportunities Summer of 2012 the Olympics take place High demand for this destination World’s largest broadcaster/wide coverage with millions reached Job opportunities Get to explore London and experience the culture, learn about the Royal Family
Threats Terrorist attacks in the past High living expenses
Conclusion We feel that the strengths overweigh the weaknesses and the opportunities overweigh the threats.
Marketing Plan -London Discovery’s most important goal: to attract Canadian visitors to our destination -Primary goal is to mostly advertise in the three major cities: Toronto, Vancouver & Montreal -An advertisement must be seen three times before it is remembered by the consumer, which is why we will promote through billboards, posters and the most effective form in today’s society: social networks
Tracking Marketing Communications Engage present and future customers through multichannel marketing Share our content on social networks such as Google Blogger, Facebook, Twitter, and YouTube
Google Blogger
YouTube &feature=viewall
Attractions of London Houses of Parliament London Eye Tower of London (Tower Bridge Exhibition) Covent Garden St. Paul’s Cathedral Westminster Abbey Buckingham Palace Changing of the Guard Kensington Palace The Royal Mews
True or False
Maritime Greenwich Royal Botanic Gardens Tower of London Westminster Palace TRUE There are four World Heritage sites in London
London has ten Royal Parks owned by the King and Queen of England There are eight parks and are no longer owned by the King and Queen of England – There is free access to the grounds that are located in different areas of the city, offering a picturesque and relaxing environments FALSE
The London Underground ‘The Tube’ is the world’s largest underground railway ‘The Tube’ is made up 11 lines Covers over 1,600 sq km Over 400 km of track TRUE
There are 214 bridges, 17 tunnels and 6 public ferries over the River Thames in London 37 of these crossings are considered major crossings TRUE
All National Museums and Galleries in London have free admission There are 17 National Museums and Galleries with free admission Including: – National Gallery – British Museum – Tate Modern – V&A Museum FALSE
Questions???