Take care of yourself.. Target audience The middle and upper socio- economic class.

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Presentation transcript:

Take care of yourself.

Target audience The middle and upper socio- economic class.

Brand image Launching new products on a regular basis Product based Successful advertising campaigns

Name The first Garnier product was made by Alfred Garnier in The full company name, Laboratories Garnier, originated in the 1920s as a producer of haircare products made with organic ingredients. Garnier continues that mission today, as all of its products are made with natural ingredients. The L'Oreal Group has owned Garnier since 1965.

Positioning Premium positioning -> a masstige product  a class of products that are affordable for the general consumer but positioned as luxury goods

Packaging Recyclable glass packages and pet bottles who look attractive.

Slogan Working in harmony with your body and inner beauty, to bring out the best you can be.