History Invented 1886 by John Stith Pemberton 1888 Griggs Candler bought rights: $ : Sold company for $ 25 million 1923: Robert W Woodruff

The name ‘Coca-Cola’ Derived from the ingredients  Coca leaves  Cola nuts Frank M Robinson Created the C’s

Vision Leadership: Create better future with courage Passion: Dedicated in heart and thoughts Quality What we do, we do right

Positioning More than 500 brands More than 3500 beverages More than 200 countries

Slogans Drink Coca-Cola Refresh yourself The only thing like Coca-Cola is Coca-Cola itself Coca-Cola… makes good things taste better Always Coca-Cola The Coke side of life …

Packaging

1894: a modest start for a bold idea Joseph A Biedenharn – Hutchinson 1916: birth of the contour bottle Inspired by curves and grooves of cocoa bean 1923: six pack Six pack carriers 1950: media moments Cover of TIME magazine

Packaging 1955: packaging innovations Different sized bottles: 6,5/10/12/26 ounce 1960: trademark Contour bottle received trademark 1978: recyclable bottles PET plastic bottle 2000: reducing waste The ultra-glass contour bottle designed for improved impact resistance

Packaging 2005: aluminum bottles Joined forces to launch a new contour bottle (M5) 2009: green bottles Planbottle= made with 30 per cent plant materials, including sugar cane extracts 2011: going green globally Planbottle in 9 countries