1 Graphic Design & Illustration Selling Fish Food Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.

Sample Ad 009/07/advertisements_24.html 009/07/advertisements_24.html Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 2

The Great Ad … Shows that there is knowledge of the market and the product. Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 3

Objective Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 4 Our goal today is to develop an advertisement for fish food!

The Process This project will involve: Product Research Photo shoot Photo enhancement Design packaging and ad pieces Present project Evaluate Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 5

Product Research Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 6 This can be done in person at your local pet store This can also be done online.

Conduct Photo Shoot Studio lighting considerations Basic setup Lighting angle Key light Fill light Location shots Background Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 7

Enhance Photos Cropping Masking Levels and curves Brightness Contrast Special effects/filters Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 8

Develop a Design Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 9 Develop a design for either a NEW fish food OR one that is currently available. For a new one, you will have to design a logo and all other identification materials. For an old one, you will have to research sales.

Presentation Research findings Design concept(s) or goal(s) Preliminary concept sketches Design revision/refinement Final packaging and advertising products Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 10

Evaluation Completeness Design Elements Research Relationship Creativity Technical Skill Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 11