By Yun Ting Chou Carolina Pereira Jessica Gonzales VESL I Speaking C Norma Barreto

Outline Introduction Founder and President History Products and Services Why Successful? How Does it Market its Products? Being a Costumer Giving Back and Social Responsibility Facts and News Reference

Introduction Headquarters: Cincinnati Flagship in NYC Cincinnati Macy's headquarters Macy's flagship in Herald Squares, NYC

Rowland Hussey Macy ( ) Born in Massachusetts Red star logo R.H Macy Dry Goods in NYC Expansion Straus brothers Isidor Straus Nathan Straus

Terry J. Lundgren CEO, Chairman of the Board, President, and Director Born in Southern California Federated Department Stores + Macy Department Stores

History Founded: New York in 1858 Named before as Federated Department Store To 1979 sales increasing to $4.8 billion. 4.5 million Facebook friends.

Products and Services PRODUCTS Clothing Footwear Accessories Bedding SERVICES Order traking Shipping and delivery Personal shoppers Custom shop at home services

Successful Innovator Private brand Exclusivity Value

How does it market its products? Fashion shows Events Flyers TV Commercials Coupons

Being a costumer Good products Good offers At the store or by internet

Giving Back and Social Responsibility Macy’s Path to Peace Macy’s Heart of Haiti GoodWeave™ Rugs

Giving Back and Social Responsibility $29 million Macy’s and their customers $5 million in 2011 $3.2 million $15 million $900,000 $4 million $3.4 million 100 grants totaling $49,000 and 5,000 hours of service $1.5 million

Facts and News NEW STORES PLANNED SoHo in New York City and Santa Monica, CA. It will open a new store in Glendale, CA, in fall A new replacement store in Palo Alto, CA, in spring Employees in California 29,800 employees

Reference Wikipedia

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