Crisis Analysis Federation International Football Association (FIFA) By: Kelsey Gosdin

Background Information Headquarters: Zurich, Switzerland Mission: “Develop the game, touch the world and build a better future” Hosts 15 tournaments including Olympic Soccer and World Cup 209 associations World cup At least 7 years in advance 3.18 million attended 64 matches in 2010 (South Africa)

Crisis Timeline Bribery allegations associated with Qatar 2022 election Recent concerns, moving tournament by Jerome Valcke, FIFA second in command Bribery in presidential election

Qatar 2022 FIFA executives accused of taking $1.5 million to vote for Qatar to host 2022 World Cup English and French biases in vote Vested economic interest

Qatar “bought” nomination surfaced by Jerome Valcke “bought” suggested World Cup up for highest bid Qatar’s reaction Current concerns (President) Heat (122 degree summers) Alcohol Conservative culture

Presidential Election Mohamed bin Hammam challenges incumbent Bin Hammam and VP Jack Warner visit Caribbean Accused of bribing Caribbean soccer leaders $40,000 to back bin Hammam’s presidential bid.

Verbal Response Qatar 2022 Qatar Soccer Association Blatter Bin Hammam Consistent statement by FIFA Investigated accusations and stood behind decision

Verbal Response Qatar “bought nomination” Organizers quickly denied implication Valcke Blatter FIFA: acknowledged , denied implications throughout

Verbal Response Presidential Election Bin Hammam Blazer Tweets Consultation for

Nonverbal Response Qatar 2022 Suspended several Executive committee members Bribery Warner and bin Hammam suspended Warner later resigned Bin Hammam: life ban from FIFA

Media Response Media Reputation Analysis by Reputation metrics (May 4- 30) Overall severely judgmental Serious issue with substantial reputation implications Examples Egyptian news ESPN, AP Other

Stakeholder Response Qatar association Qatari citizens Moving World Cup European Football German Football Bribery Asian Football Confederation Other Tickets for 2014 World Cup in Brazil Twitter hack

Recommendations Media Media training/contract One message One or two spokespeople Ethics Training Bribery clause to contract Violation results in termination Define Improved whistleblower system Report unethical leadership/situations without fear Stakeholder/Image recovery Improved accountability Let stakeholders voice concerns Location analysis pre-vote Possible outcomes Political, climate, cultural