UNIT B EVOLUTION AND MOVEMENT OF FASHION 2.03 Recognize the relationship between historical events and fashion evolution.

Mood of the decade Sandra Day O’Connor— first woman on Supreme Court AIDS first identified Collapse of the Soviet Union and the expansion of overseas companies Power suits –Shoulder pads, knee length skirts

Mood of the decade (cont.) Longest bull market in Wall Street history –More luxurious fashions are introduced as people have more money to spend. –More luxurious fabrics enter the market.

Women’s Fashions Most women worked outside of the home in very professional careers so they needed professional clothes called the “power suit” or pants suits. Some women wore adopted menswear styles and wore ties and button down shirts with their suit.

Mood of the decade (cont.) Street Fashions/Rapper influence –Hip-Hop style –Jeans, logo T-shirts, windbreakers, all oversized. –Oversized jewelry called “bling bling” –Athletic jerseys & sneakers Backpack purses-Prada

Grunge Look Lead singer of rock band Nirvana, Kurt Cobain, started the Grunge Look which was ripped, holy jeans, flannel shirts, long, stringy hair, Doc Martens.

Mood of the decade (cont.) Casual Friday—khakis, polos, loafers, jeans with company T- shirts worn to work Write this off to the side of your paper!!!

Goth/Emo Looks All black clothing, piercings, tatoos, mohawks, studded clothes, etc.

Internet –Finger-tip access to global fashion information Online Shopping

Mood of the decade (cont.) Megabrands –Youthquake with Tommy Hilfiger (R,W, B Logo) –FUBU –Banana Republic –J. Crew –Old Navy, The Gap, Abercrombie and Fitch –Tweens (8 to 12 years old), Gap Kids, Limited Too

Mood of the decade (cont.) Women’s competitive and adventure sports—Example: WNBA –Athletic shoes –Sports bras

People who influenced fashion Princess Diana —most photographed woman ever Tommy Hilfiger —“brand image” designer Gianni Versace—designer with rock star type sex appeal Isaac Mizrahi —high-fashion designer whose line is sold exclusively by Target Ralph Lauren —“preppy” styles for men and women

People who influenced fashion Music, movies, and television –Garth Brooks — western shirts –Shania Twain — bare midriffs and tight fitting clothes –Back Street Boys —“ oversized” clothes –Madonna — the bustier –Jennifer Aniston —“Rachel” hairdo on Friends

Celebrities who launched lines: Russell Simmons—Phat Farm Kimora Lee—Baby Phat Sean John—Sean John(denim for males)