Outreach as a MNsure Partner

A Conversation on Goals & Strategy  Why do you care about helping people in your community access affordable health insurance?  What is at stake?  Why is it important to you? 2

Goal To find the uninsured in our state and get them to complete the MNsure enrollment process and access affordable coverage. 3

Strategy The unique plans of action we create in order to address the barriers to enrollment faced by our individual communities. 4

Our Strategies Will Look Different  Mass education campaigns  Opportunities to enroll with an assister  Saturate community with MNsure’s message  A mix of the above 5

Let’s Talk Strategy!  What barriers to enrollment do people in your community face?  How do YOU help people overcome these barriers?  Keep it big picture! 6

MNsure Believes You Are:  Trusted leaders  Best people to make strategy decisions 7

Tactics The steps you take to find and engage consumers in order to implement your strategy on the ground. 8

The Power in Your Tactics  Our outreach is all about helping people address their barriers to enrollment  Three-step process: 1. Find people 2. Engage them 3. Address their needs 9

The Power in Your Tactics  Three-step process: 1. Find people 2. Engage them 3. Address their needs STRATEGY TACTICS 10

Your Most Successful Event:  What was it and why was it successful?  What tactics did you use to find people and get them there?  Phone calls?  Radio ads?  Flyers? 11

Outreach is Complex  Tactics can take many different forms  Not all tactics are right all the time  Each tactic has different power, or potency  The number of people a single tactic can engage, and the depth of that engagement, will vary widely  The tactic we choose will depend on our desired outcome 12

Let’s Have a Competition! 13

There are no “Good” or “Bad” Tactics  Tactics carry different power  Minimally powerful tactics will mean you have to do a lot of that tactic  Or you will get modest response  Most powerful tactics include direct conversation  Help you hit your individual goals  Engage people in a meaningful way  Build relationships 14

Thank You for Coming!  Key Concepts handout  Don’t forget to fill out your evaluation!  See you next time! 15