Qualitative or quantitative?. Today’s session You will learn how to...You will learn about... Describe research methods Assess the strengths and weaknesses.

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Qualitative or quantitative?

Today’s session You will learn how to...You will learn about... Describe research methods Assess the strengths and weaknesses of research methods Consider the relationship between methods and approaches in psychology Qualitative and quantitative research and data

What is the difference between qualitative and quantitative data?

Quantitative Numerical data Qualitative Everything else Usually words Can take other forms (e.g. still pictures, video etc.)

QuantitativeQualitative

What are the strengths and weaknesses of qualitative research? What are the strengths and weaknesses of quantitative research?

Which sort of data would be preferred by ideographic approaches to psychology and which by nomological?

Is it always more scientific to obtain quantitative data?