Engaging Business Students with a T-Shirt Marketing Project Using Excel Georgette Nicolaides eCOTS 2016

Overview Outcomes –Immediately apply knowledge to real-life project –Mitigate anxiety with familiar topic –Utilize Excel for analysis –Simple market research project connected to future classes

“30,000 foot view” Collect and clean data Analyze data Report on findings

Team roles Coordinator Recorder Troubleshooter Reporter

Brainstorming Individual Group Select variables

Variables At least two quantitative At least two categorical A total of at least six variables

Survey and results Google Forms At least 50 responses Clean data

Descriptive statistics

Histograms & charts

Statistical functions

Pivot table

Probability and inference Probability –Example: What is the probability that over 50% of female students will buy a small t-shirt? Confidence intervals –Example: Create a 95% confidence interval for the percentage of male students who will purchase a large or extra large t-shirt. Hypothesis tests – one and two populations –Historically, SU students are willing to spend $15 on a t-shirt. Has this changed? Test at alpha = –Consider the proportion of males who wear large or extra large t- shirts. Then, consider the proportion of females who wear large or extra large t-shirts. Create a 95% confidence interval for the difference.

Statistical report outline Title Abstract Introduction Methods Results, Conclusions and Recommendations Appendix

Student feedback “The most help was when doing the hypothesis testing for the project it helped me understand the information for the test” “The t-shirt was helpful because it’s a relatable example.” “…easy to grasp” “Was good to relate concepts to personal data” “It forced us to apply the formulas we learned in class to analyze the data”

Contact information Georgette Nicolaides If you would like copies of the handouts, please visit If you use this, I would like to hear about any improvements you make Thanks!