4.09 Marketing Careers Characteristics of a marketing career –Diverse jobs (buying, selling, creating, advising, designing ads) –33% of U.S. jobs involve marketing –Above average income –Advancement – Can be stressful

Marketing Careers Employment trends are projected to continue at a high level through 2012 Occupational area –Advertising –Customer service –E-commerce –Entertainment marketing

Occupational area Entrepreneurship Fashion merchandising Financial services Food marketing Hospitality marketing Importing/exporting Market research Pharmaceutical marketing

Occupational Area Product management Professional sales Public relations Real estate Restaurant management Retail mgt. Sales mgt. Service marketing Sports marketing Travel/tourism

Job Levels Entry-level jobs – no experience needed; very few decisions to make; usually your first job Career-sustaining jobs – higher level skills; more decisions (head teller at a bank)

Job levels Marketing specialist employees - a team leader; involved in daily decision-making (account executive at an ad agency) Marketing supervisors – requires good management skills; must make smart decisions on a regular basis; higher income (customer service manager at a bank) Managers and CEOs/owners – top level job; highly skilled, run the business; responsible for success/failure (Chief Financial Officer of Marriott Corp.