1 PRSS U PDATE April 29, 2016 PRIMA Indianapolis Proprietary & Confidential Not to be copied or disseminated

2 PRIMA PRSS U PDATE Proprietary & Confidential Not to be copied or disseminated AGENDA PRSS S TATION F EES F UTURE S YSTEM D ESIGN & F EDERAL F UNDING T RUSTEE E LECTION N EW P RODUCTS THE HUB M ETA D ATA & N EXT R ADIO

S TATION F EES B ASED ON A PERCENTAGE OF T OTAL S TATION R EVENUE S ET ANNUALLY BY D/I C OMMITTEE ( IN S EPT.) B OTTOM L INE : N O STATION WILL PAY MORE THAN $10,500 FOR 2017 Proprietary & Confidential - Not for Distribution 3 W HY CHANGE THE S TATION - FEE STRUCTURE ?  P REPARE FOR F UTURE  A SSIST S TATION F INANCIAL P LANNING  C OSTS :  L IMIT I NCREASES FOR S TATIONS  M ORE E QUITABLE FOR S MALLER S TATIONS  R EDUCE C OSTS FOR S MALLEST S TATIONS W HY CHANGE THE S TATION - FEE STRUCTURE ?  P REPARE FOR F UTURE  A SSIST S TATION F INANCIAL P LANNING  C OSTS :  L IMIT I NCREASES FOR S TATIONS  M ORE E QUITABLE FOR S MALLER S TATIONS  R EDUCE C OSTS FOR S MALLEST S TATIONS

C OST C ONTAINMENT * Operational costs – minus some costs such as In-Kind Expenses and Cost of Goods Sold NPR Proprietary & Confidential - Not for Distribution 4

5 PRIMA F UTURE S YSTEM Proprietary & Confidential Not to be copied or disseminated C URRENT VERSUS F UTURE S YSTEM C OSTS

6 PRIMA F UTURE S YSTEM Proprietary & Confidential Not to be copied or disseminated

7 PRIMA F UTURE S YSTEM O VERVIEW Proprietary & Confidential Not to be copied or disseminated

8 PRIMA F UTURE S YSTEM – S TATION V IEW Proprietary & Confidential Not to be copied or disseminated

9 PRIMA F UTURE I NTERCONNECTION P ROJECT T IMELINE Proprietary & Confidential Not to be copied or disseminated N ETWORK P ROJECT S UPPORT [C ONTENT D EPOT ® U PGRADES ] N ETWORK P ROJECT S UPPORT [C ONTENT D EPOT ® U PGRADES ] G ROUND S YSTEM R EFURBISHMENT L OCAL S TATION E QUIPMENT R EFRESH [A NTENNA & RELATED GROUND EQUIPMENT ] L OCAL S TATION E QUIPMENT R EFRESH [A NTENNA & RELATED GROUND EQUIPMENT ] S TATION R ECEIVER R OLLOUT [D ESIGN /T EST /D ELIVERY S TATION R ECEIVER R OLLOUT [D ESIGN /T EST /D ELIVERY N EW -S YSTEM L AUNCH N EW -S YSTEM L AUNCH NOC, B U NOC P HASE 1 NOC, B U NOC P HASE 2 S ATELLITE L EASE & I NSURANCE C URRENT L EASE E XTENDED TO J UNE 2020 L ONGER - TERM LEASE, WITH ANNUAL RENEWALS

10 PRIMA T RUSTEE E LECTION Proprietary & Confidential Not to be copied or disseminated Y OUR R OLE : VOTE! I N MAY, ONLINE F OR : P UBLIC R ADIO S ATELLITE I NTERCONNECTION S YSTEM C HARITABLE T RUST -- O WNS NATIONAL - LEVEL ASSETS OF PRSS W HY : 1 ( OF 3) T RUSTEES RETIRING ; NEED REPLACEMENT O N B ALLOT : P ETE L OEWENSTEIN E LIGIBILITY : 351 PRSS P ARTICIPATING S TATIONS ( CONTRIBUTING S TATIONS INELIGIBLE ). N EED 50% PLUS ONE.

11 PRIMA T HE HUB Proprietary & Confidential Not to be copied or disseminated F ULL - SERVICE DISTRIBUTION SERVICE A LLOWS NETWORKS TO SEND PROGRAMMING TO STATIONS WITHOUT THE NEED OR EXPENSE OF OPERATING A LOCAL HEAD END.

12 PRIMA T HE HUB Proprietary & Confidential Not to be copied or disseminated B ENEFITS : C USTOMIZABLE S ERVES YOUR N ETWORK F ULLY S TAFFED 24 X 7 N ETWORK O PERATIONS C ENTER I NCLUDES : R ECEIVER AND NETWORK C ONFIGURATION MANAGEMENT A DVANCED S CHEDULER F ILE D ELIVERIES (S TORE & F ORWARD ), PLUS DELIVERY TRACKING, CONFIRMATION S POT I NSERTION – R EGIONAL SPONSORSHIP INSERTION, TRACKING, REPORTING E LIMINATES SIGNIFICANT COSTS, SETUP, LICENSES, WAITING PERIODS AND OTHER NECESSITIES TO DISTRIBUTE YOUR PROGRAMS

13 Metadata & NextRadio W HAT IS M ETADATA ? Proprietary & Confidential Not to be copied or disseminated A N API; F OR B ROADCAST D OESN ’ T D UPLICATE PMP API OR NPR S TORY API C OLLABORATORS : PRSS, NPR, APM, PRI, D IGITAL S ERVICES, D IGITAL M EDIA, PBS, CBC, KNPR, MPR, W ISCONSIN P UBLIC R ADIO, WNYC, C OLORADO P UBLIC R ADIO, WICR U NIFIED M ETADATA DISTRIBUTION SYSTEM E NABLES SEAMLESS FLOW OF METADATA FROM ALL PRSS PRODUCERS – NPR, PRI, APM & OTHERS – TO ALL PRSS RADIO STATIONS S YNCHRONIZED WITH CONTENT DELIVERY D ESCRIPTIVE INFO ABOUT P ROGRAMS : S TATION ID, L OGO, P ROGRAM, A IR D ATE S TORY : T OPIC, H OST /R EPORTER C AN INCLUDE : T EXT, I MAGES, L INKS M ETA P UB BY PRSS

14 Metadata & NextRadio B USINESS B ENEFITS F OR P RODUCERS O BTAIN L ISTENER / A UDIENCE D ATA (N EXT R ADIO, W EB S TREAMING ) R AISE R EVENUES THROUGH ON - SCREEN SPONSORSHIPS E NABLE LISTENERS TO FIND VIA SEARCH B RANDING & A WARENESS F OR S TATIONS O BTAIN L ISTENER / A UDIENCE D ATA (N EXT R ADIO, W EB S TREAMING ) I NCREASED E NGAGEMENT WITH L ISTENERS ACROSS P LATFORMS R AISE REVENUES THROUGH ON - SCREEN SPONSORSHIPS E NABLE LISTENERS TO FIND VIA SEARCH E MERGENCY A LERTING B RANDING & A WARENESS R EACH A TTRACT & R ETAIN L ISTENERS / U SERS S ERVE ALL E NABLED P LATFORMS M ISSION - DRIVEN SUPPORT OF STATIONS, PRODUCERS BY PRSS Proprietary & Confidential Not to be copied or disseminated F OR L ISTENERS RADIO IN YOUR CELL PHONE ‘F REE ’ LISTENING – B ROADCAST DOESN ’ T USE DATA PLAN MINUTES S AVES BATTERY LIFE M ORE ‘ HOOKS ’ – V ISIBLE DATA DRAWS IN L ISTENERS A VAILABLE ON MOBILE DEVICES ( PHONE, TABLETS, CAR DASHBOARD ) A NOTHER PATH TO SUPPORT YOUR LOCAL STATION – D ONATE BUTTON F OR L ISTENERS RADIO IN YOUR CELL PHONE ‘F REE ’ LISTENING – B ROADCAST DOESN ’ T USE DATA PLAN MINUTES S AVES BATTERY LIFE M ORE ‘ HOOKS ’ – V ISIBLE DATA DRAWS IN L ISTENERS A VAILABLE ON MOBILE DEVICES ( PHONE, TABLETS, CAR DASHBOARD ) A NOTHER PATH TO SUPPORT YOUR LOCAL STATION – D ONATE BUTTON

15 S OURCE : Proprietary & Confidential Not to be copied or disseminated V ISUALLY A PPEALING S TATIONS M EANS M ORE L ISTENING ENHANCED CONTENT = MORE LISTENING PER LISTENER STATIONS GARNERED 60% MORE LISTENING VS. THOSE WITH A LOGO - ONLY DISPLAY AND FOUR TIMES MORE LISTENING THAN THOSE WITHOUT VISUAL CONTENT ( AS OF A UG. 2015) A LBUM + S CHEDULE A RT, I NTERACTIONS L OGO - O NLY D ISPLAY N O V ISUAL C ONTENT M INUTES L ISTENED P ER M ONTH

16 Metadata & NextRadio W HERE IT APPEARS Proprietary & Confidential Not to be copied or disseminated M ETA P UB WRAPS AND ENHANCES RADIO, REAL TIME PER - STORY PER - PIECE TEXT, IMAGES, LINKS V IEWABLE ON … HD RADIOS – S TATION INFO, STORY & SONG INFORMATION, IMAGES, EMERGENCY ALERTS M OBILE PHONES & S MART D ASH – S TATION INFO, STORY & SONG INFO, IMAGES & LINKS, EMERGENCY ALERTS RDS RADIOS – S TORY & SONG INFO, EMERGENCY ALERTS W EB STREAMING – S TATION INFO, STORY & SONG INFO, IMAGES, EMERGENCY ALERTS C ONFIGURATION DETERMINED BY LOCAL STATION

17 Metadata & NextRadio Proprietary & Confidential Not to be copied or disseminated M ETA P UB USES A SOFTWARE AGENT TO COLLECT AND ORGANIZE PRODUCER DATA FOR DELIVERY VIA AN API TO STATIONS. T HIRD - PARTY SOFTWARE FORMATS AND PASSES THE DATA TO END - USER DEVICES FOR DISPLAY. M ETA P UB & N EXT R ADIO

18 Metadata & NextRadio N EXT R ADIO ® Proprietary & Confidential Not to be copied or disseminated N EXT R ADIO APP - F REE ; FOR SUPPORTED A NDROID DEVICES - U SES 3 X LESS BATTERY AND 20 X LESS DATA VS. STREAMING RADIO APPS As of April 11, 2016 A PP DOWNLOADS : 6.5 MILLION FM STATIONS TUNED THROUGH N EXT R ADIO : 13,050 L ISTENING HOURS THROUGH N EXT R ADIO : 13.9 MILLION U SAGE S TATISTICS 2015 vs A VG. SESSION LENGTH : 57 MINUTES VS. 13 MINUTES 20 SECONDS O VERALL LISTENING : U P 334% V IEWS OF THE ‘N OW P LAYING ’ S CREEN : U P 1,153% I NTERACTIONS WITH STATION CONTENT : U P 1,161%

19 Metadata & NextRadio H OW IT W ORKS P UBLIC R ADIO S TATION N EXT R ADIO HD W EB STREAMING C ONNECTED C AR RDS Proprietary & Confidential Not to be copied or disseminated API R ICH D YNAMIC M ETADATABASES M ETA P UB A GENT API

20 Metadata & NextRadio N EXT S TEPS B ETA OF M ETA P UB Follows pilot (Pilot Participants: NPR, APM, PRI, PBS, CBC, KNPR, MPR, Wisconsin Public Radio, WNYC, Colorado Public Radio, WICR) Duration: Six months F OR P RODUCERS Requires commitment to developing and curating metadata for your programming F OR S TATIONS Requires Middleware product (e.g. Arctic Palm) and/or NextRadio’s tagstation® If including your local programming, requires commitment to developing and curating metadata for that programming Proprietary & Confidential Not to be copied or disseminated

21 PRIMA F OLLOW - UP Proprietary & Confidential Not to be copied or disseminated M IKE B EACH ORG ORG M ARYFRAN T YLER NPR. ORG NPR. ORG