Recruitment Strategies Public, Private and Community Partnerships Maureen K. Murphy, MPA Tamsan Cleveland, BSN Katie Reed, MPA Tracy Durham, MS

Our definition of a Recruiter Your recruiter, is the first line in how your registry will grow and flourish. The recruiter’s primary goal is the deployment of the Immunization Registry. This goal is accomplished through a variety of avenues. Including: Establishing a variety of Partnerships

FLAIR and HealthyShot FLAIR (Finger Lakes Area Immunization Registry) with HealthyShot covers an 11 county region of New York State FLAIR is currently expanding into 5 additional counties Since 2001 FLAIR has grown from 16 installed sites to 57 installed sites. There are an additional 9 awaiting installation.

NIAGARA MONROE SUFFOLK NASSAU ROCKLAND NEW YORK CITY CHAUTAUQUA CATTARAUGUSALLEGANY WYOMING GENESEE ORLEANS LIVINGSTON WAYNE ONTARIO YATES SCHUYLER STEUBEN CHEMUNG SENECA TOMPKINS BROOME CORTLAND CAYUGA ONONDAGA OSWEGO LEWIS MADISON CHENANGO OTSEGO DELAWARE HERKIMER FULTON MONTGOMERY SCHOHARIE GREENE COLUMBIA ALBANY RENSSELAER SARATOGA WASHINGTON WARREN HAMILTON SULLIVAN ULSTER DUTCHESS JEFFERSON STLAWRENCE FRANKLIN CLINTON ESSEX ORANGE PUTNAM ONEIDA ERIE TIOGA WESTCHESTER SCHENECTADY HealthShot: Central New York Region Immunization Registry Info-Source (IRIS) HealthShot: Finger Lakes Region 2002 NYSIIS Counties

Partnerships What are they? Collaboration between your Registry efforts and community resources, to further your recruitment objectives. What can they do? Provide you with experts in and on their communities Community Partnerships have the pulse of the region

WHO?? County Health Departments School Districts Representatives from State Department of Health Local Medical Society’s American Association of Pediatrics, local chapters Rural Health Networks Health Care Systems

How? Call and Ask Ask a colleague to provide introductions to group chairpersons Call and ask Write to committees Call and Ask Fax fact sheet Call and Ask Mail Marketing materials Call and Ask

Activities Regional TV Programs (Wayne and Garth were on to something!) Regional Publications Coordinate regional forum’s and workshops Tell you when a new Practice is established Alert you with negative or erroneous information Become a Champion within individual communities

Community Partnership, A Success Story The Chemung Valley Health Network

Chemung Valley Health Network Rural Health Network Rural Health Network Goal of wiring their community to make technological advances available Goal of wiring their community to make technological advances available Provided Practices with computers to achieve technological goal Provided Practices with computers to achieve technological goal Organized community forum for HealthyShot Organized community forum for HealthyShot HealthyShot was featured on their monthly cable access medical program HealthyShot was featured on their monthly cable access medical program

Benefits Provide New Leads for recruitment efforts Act as a reference for your Registry Give you a sense of who the “Players” are in a community Assist in gaining momentum in a region Tap Unidentified resources Give you that “IN” at an unresponsive practice The ability to kill 2-22 birds with one stone!

Remember Rome wasn’t built in a day Patience, and Perseverance These relationships may take all the savvy you can muster The pay off WILL be worth the time You are responsible to cultivate and maintain these collaborations There is no one right way. Communities, hospitals and practices are as different from one another as individuals. Have a variety of approaches and be comfortable with each. It is MUCH easier than it sounds!

Contact Information Maureen K. Murphy Regional Coordinator, FLAIR Partners in Health Systems 5703 Enterprise Parkway Dewitt, NY