Services for Students Communications
AGENDA Communications from SMC Student Perspective Challenge: Why a Shared Vision and Strategy Communications Audit Communications from SMC Student Perspective – Revisited Create Student Services Vision and Strategy Your Ideas and Possibilities for Consideration Questions
COMMUNICATIONS FROM SMC STUDENT PERSPECTIVE You are a student. You need SMC student focused information, academic services, financial advising, spiritual guidance, or wellness counselling... You need it now!
COMMUNICATIONS FROM SMC STUDENT PERSPECTIVE - Current Situation- SMC service information is communicated through 10+ website access points, multiple s and bulletins, various social media, texts, print…
WHAT STUDENTS GET “just enough” info, easy to find, fast to read, simple to use, timely, relevant, accessible to all… STUDENTS’ COMMUNICATIONS NEEDS Information Services Counselling Community SMC STUDENTS COMMUNICATIONS FROM SMC STUDENT PERSPECTIVE - IDEAL MODEL- HOW STUDENTS REACT Read. Act. Register. Thrive. Commit. Give.
WHAT STUDENTS GET STUDENTS’ COMMUNICATIONS NEEDS SMC STUDENTS HOW STUDENTS REACT SMC SERVICES FOR STUDENTS COMMUNICATIONS CHALLENGE Why a Shared Vision and Strategy?
SMC Services for Students Communications Audit
COMMUNICATIONS AUDIT Who do you communicate with? SMC Services for Students
COMMUNICATIONS AUDIT Why do you communicate with each? SMC Services for Students
COMMUNICATIONS AUDIT What do you communicate? SMC Services for Students
COMMUNICATIONS AUDIT How do you communicate? SMC Services for Students
COMMUNICATIONS AUDIT Are your communications unique? If not, why? SMC Services for Students
COMMUNICATIONS AUDIT How do you measure success in your communications? SMC Services for Students
COMMUNICATIONS FROM SMC STUDENT PERSPECTIVE - REVISITED - How do students measure the success of our collective communications? How do they react?
COMMUNICATIONS FROM SMC STUDENT PERSPECTIVE - REVISITED - You are a student. You need SMC student focused information, academic services, financial advising, spiritual guidance, or wellness counselling... You need it now!
COMMUNICATIONS FROM SMC STUDENT PERSPECTIVE - REVISITED - Students are overwhelmed with more than “just enough” information. Student service communications are lost in all the “noise”.
WHAT STUDENTS GET STUDENTS’ COMMUNICATIONS NEEDS SMC STUDENTS HOW STUDENTS REACT Read. Act. Register. Thrive. Commit. Give. SMC SERVICES FOR STUDENTS COMMUNICATIONS TOWARDS A VISION AND STRATEGY “Just Enough” Info. Easy to Find. Fast to Read. Simple to Use. Timely. Relevant. Accessible.
Create Student Focused Vision Simplify Strategy Determine Communications Goals, Objectives and Tasks Measure Success Analyze: Do Students’ Reactions/Inactions Match Expected Outcomes? SMC SERVICES FOR STUDENTS COMMUNICATIONS Your Ideas for Vision and Strategy
STUDENT FOCUSED COMMUNICATIONS STRATEGY Possible Tasks for Consideration Simplify Communications Create primary access point for info, services, counselling, events. Students: Read. Act. Register. Thrive. Commit. Give. SMC Services: Primary source. Establish authority/trust. Easy. Fast. Simple. Accessible. Engage students. Build community. Conduct Student Survey Identify communications gaps. Determine/prioritize improvements. Refine Content Reduce content to irreducible core. Direct to (not duplicate) UofT/external resources. Remove irrelevant content/media. Place external links judiciously. Examine Delivery Measure/analyze relative success of supplementary communications: Events Calendars, Bulletins, News Feeds, Social Media. Redefine Website Navigation and Tools Simplify SMC website top-level navigation driven by students’ needs not departmental. Conduct analytical and A/B testing. Revisit sort/filter/search tools. SMC Services for Students
THANK YOU Questions?