Introduction to Westerly High Schools School Store Operations
Blue Prints Place offers: ◦ Merchandise ◦ Memorabilia ◦ Student Entrepreneur support ◦ Club & Team Fundraising opportunities ◦ Class supply retailing ◦ Food ◦ Beverage
Groups of class members with specific duties regarding the operation of the store. One member of the team will be chosen as the Team Leader, for one quarter, by the Team. There are eight different teams to join Team Leader must complete quarterly Team Member evaluations. Team Leader responsible for communicating with Mr. Hathaway.
Scheduling (2 Members) Security (2 Members) Displays (2 Members) Partnerships (4 Members) Web Development (2 Members) Advertising Promotion Accounting (2 Members)
Team is responsible for creating and disseminating work schedules. This is mission critical. Your team must ensure that every student has the opportunity to work at least 1/2 hour each quarter Schedules so the store is staffed EVERY session. We have been charged with opening the store 15 min. before school every day and 20 minutes after school each day
Window displays changed at least monthly. ◦ Three Main windows. Plan-o-gram of store layout. Ensure that mannequin are displayed appropriately. Work with Promotions group to execute campaigns.
Team is responsible for loss-prevention and merchandise recovery. As traffic increases what security protocols need to be implemented. Develop a procedure for when a theft occurs and how to document and recover lost items. ◦ You may want to have a visit with our police officer
Team is responsible for developing and leveraging partnerships within the school. Student Business support ◦ Locate and help promote student entrepreneurs. Club & Team Fundraising opportunities ◦ Work with clubs and teams in creating school store based opportunities to generate funds. Classroom supplies ◦ Support all classes in promoting the School Store as a one-stop-shop for all class materials.
Creation/Management of the: ◦ store web site ◦ social marketing sites Advertising of new products Advertisting deals or specials created by Advertising team, Promotion team, or students. Insuring that effective Social Marketing sites are being used.
Team is responsible for all General Store Advertising efforts & posters. ◦ Price Labels Keep book updated Place barcodes on shirts and hats ◦ Information signs for the products. Keep price labels updated and wrinkle free Informative signs for product ◦ QR tags
School Announcements. (Mrs. Chapin) News letters to parents for February break and Graduation. Gift Cards promotion. Posters during Parent Teacher Conferences. Facebook/Twitter account management ◦ promotion campaigns and events.
Once a month the till must be reconciled. ◦ Disbursements into various accounts. Insure profitability Work with Advertising and Promotion groups on discounts. Accounting exposure preferred.
Market Research. ◦ Demographics ◦ Psychographics ◦ Behavioral Use Prove feasibility. ◦ Forecast number of units sold. ◦ Determine price points with the pricing strategy. Develop the new product. ◦ Work with vendors in creating prototypes and proofs All Prototypes and Proofs must be accepted by both Mr. Page and Mr. Salmans
1. Generating Ideas ◦ Come from a variety of sources ◦ Creativity is essential 2. Screening Ideas ◦ Ideas are evaluated and matched against the company’s overall objectives.
3. Developing a Business Proposal ◦ Consider a product’s potential sales, costs, and production requirements. 4. Developing the Product ◦ The new idea takes physical shape ◦ Marketers develop a marketing strategy. 5. Testing the Product with consumers
6. Introducing the Product ◦ The product has been researched successfully ◦ This stage also is called commercialization. 7. Evaluating Customer Acceptance ◦ Marketers track new product performance.
Work with Advertising & Promotion groups to create an Advertising Campaign for your product. Use multiple forms of Media ◦ See Promotion Poster list for ideas Needs to be done at least a month before the end of the term!
The headline is the saying that gets the readers’ attention, arouses their interest by providing a benefit, and leads them to read the rest of the ad. More than 80% of the people who look at a print ad just read the headlines. A headline provides a benefit to the reader
MMost are brief – many people cannot take in more than seven words at a time. EEffective headlines stress benefits by making a promise, asking a question, posing a challenge, or using a testimonial. MMany headlines use familiar sayings with a twist.
The copy is the selling message in a written advertisement. It expands on the information in the headline or the product shown in the illustration. It should be simple and direct It should appeal to the senses Tell the who, what, when, why, where, and how of your product Key words used in copy, such as compare, introducing, now, price, save, easy, and new, establish immediate contact with the reader. It should provide a call to action to shoppers
The photograph or drawing used in a print advertisement. Its primary function is to attract attention It should transmit a total message that would be hard to communicate just with words. Illustrations may show the product, how the product works, and its features.
No advertisement is complete without naming its sponsor. The signature, or logotype (logo), is the distinctive identification symbol for a business. Well-designed signatures get instant recognition for a business.
May support a firm’s signature A slogan is often added to the four main elements of a print ad Is a catch phrase or small group of words that are combined tin a special way to identify a product or company The Breakfast of Champions