SUBJECT: ELEMENTS OF FASHION COURSE: FASHION MERCHANDIDING AND PRODUCTION {FMP} Project: Study of Lilliput Brand Submitted to: Ms.Gurkiran Kapoor Submitted by: Bhupinder Kaur Batch:

 Lilliput is a known kids wear manufacturer in India started in 1991 by MR.SANJEEV NARULA  It has 135 brand outlets in 18 states and 35 cities  Tie-ups with Pantaloon, Lifestyle, Reliance, etc  Stores outside the country like Bahrain, china, Egypt, Saudi arabia,etc.  It has 8 manufacturer unit in Delhi.  It has more than 400 employees.  Products range from Rs1,000 to 10,000.

 COLOR: As the brand name is Lilliput and it’s logo is colorful, which indicates that it deals with variety of colors in the garments of kids wear.  TEXTURE: It is a kids wear brand, therefore feel of the fabric is very soft and smooth, which does not harm or rash to the skin of a child.  Range: The purchasing power of the garments deals with upper middle class to higher class. Its garments range between 1,000 to 10,000 and above.

It was in 1990 that Narula, a young graduate from Delhi University set up a small garments unit in Delhi’s Govind puri area. SANJEEV NARULA

Tie ups

Contd….  Exports to:  GAP  Mother care  Wrangler  And many more

Achievements  Awarded as the ”Reid & Taylor ‘’ retailer of the year in 2007 by Asia retail congress  Brand of the Year 2007 Award (Kids wear category) by Clothing Manufacturers Association of India (CMAI)  Pinnacle award from shoppers stop for the best brand in the kids segment.

COMPANY’S GROWTH  It had an annual turnover of Rs 182 crores  Lilliput is currently  The revenue generated from exports was rs111 crore and from retail it was Rs 7101 crores. Future plan  To increase number of outlets from by  35 outlets in gulf in coming one and one half year  It will expand by opening 75 stores in middle west and china by

Store location in India Delhi/NCR Bangalore Chandigarh Jaipur Ajmer Rajkot And many more

STORESSTORES

SOURCING Fabric Denim: Arvin {Ahmadabad} Velvet :pioneer textile{Panipat} Canvas :Mandan ltd(Mumbai), Vardhman Other’s accessories Zip: tax cap ltd (Delhi), Shruti raj fashion) Labels: Uni Royal Intel Threads: Pashupati and Vardhman Hangers: Munity Pasting and fussing: Suvi export

BRAND AMBASSADOR

Age group with whom they cater Infants(boys and girls) 0-6 months to months Toddlers (boys and girls) 9-12 months to 4-6 years Junior (boys and girls) 3-4 years to years

The products A collection of style, creativity and fashion Casual wear Party wear swim wear Night wear Inner wear Foot wear accessories

In casual wear, the texture of fabric is soft to touch and color used are very dark like red, pink, etc.

The texture of fabric is very smooth to touch and are very trendy that can be wear on occasions or parties The dark colors are used like brown, green etc.

Swim wear are very comfortable to the child and are available in different styles and prints.

These are night wear which is worn by a child so that child should feel comfortable every time. These can be sleep suits or rompers.

These are the inner wears which are eco friendly and are manufactured without any use of chemicals so that it does not harm or rash to skin of the child.

Foot wears are available in such a way that a child will be safe and is protective whenever he crawls or runs. They are very light in weight and soft

Accessories are available which gives more fashionable and trendy look and are very smooth and soft that it does not irritate to the child on wearing.

Collection Of 2011

Some other products Toys Walkers and Strollers Bedroom furniture Feeding gear Baby care products And many more

THANK YOU…