Title: Capabilities Presentation Client: Client Name Here Date: Date Here

ABOUT DJA  Independent, full-service promotion agency founded in ‘62  Offices in New York and California  Under-One-Roof, “A-Z” services both on & offline  Experienced promotional staff with broad range of backgrounds  Service diverse clients and industries  Deliver promotions on strategy, on time and on budget  Industry Awards Won: PMA Reggie, IMA Gold Circle Award, PROMO’S PRO Award, American Marketing Association, Society for Incentive & Travel Executives (SITE) Awards, and Diamond Award  Vast experience with Social Media Marketing promotion on all platforms including Facebook and Twitter

DJA CLIENTS… JUST TO NAME A FEW! FLOWERS.com  Aeropostale  AOL  Audi  Bank of America  Bridgestone Firestone  Broyhill Furniture CBS  Chanel USA  Citizens Bank  Clear Channel  Clorox Comedy Central  Colangelo  eBay Edelman  FedEx  GE Money  General Mills  Honeywell HSBC  Johnson & Johnson  Lopez Negrete  Marriott  MBNA McNeil Consumer Healthcare  Novartis  Ogilvy  Pepsi Procter & Gamble  Safeway  Six Flags  Staples  Stein Mart Sterling Jewelers  Time Warner Cable  TracyLocke  Unilever Velocity Sports & Entertainment  Weber Shandwick Wells Fargo  Wolverine  Wunderman  Yahoo!

UNDER-ONE-ROOF Legal Counsel & Administration Sweepstakes, Games & Contests Promotion Development Incentive & Loyalty Programs Tie-ins & Strategic Alliances Refunds & Rebates Event Promotions Hispanic Promotions Prizes & Premiums Warehousing & Fulfillment Travel Services Creative & Design Print Production Instant Win Security & Seeding Database Management Online Services UGC Promotions Social Media Marketing Screening & Judging QR Codes

ORGANIZATIONAL FLOW CHART LEGAL DESIGN IT OPERATIONS PRIZES/PREMIUMS FULFILLMENT DJA TRAVEL SUPERVISOR, ACCOUNT AND ASSISTANT ACCOUNT EXECUTIVES Your Name, Title Client

LEGAL  In-house counsel for expert, fast response. Involved with all aspects of promotion development  Advise on the legality of promotion tactics, how to avoid pitfalls, formulate ways to achieve desired goal through legal methods  Draft official rules, abbreviated rules and minimum disclosure copy in compliance with state and federal laws  Develop objective judging criteria for skill contests  Review copy to comply with state and federal laws  Negotiate with prize providers for use of trademarks, logos, etc  Procure surety bonds where required  Register promotions with appropriate states, report to states post-promotion  Participant communications, including drafting affidavits, waivers and releases

DESIGN Full service, award-winning, design & copywriting team Expertise in online and offline design of:  Sweepstakes, contest, games, websites  Logo design  Point-of-sale materials  Brochures and newsletters Secure design of instant-win game pieces including:  Scratch-off  Scrambled image  Collect & win  Match & win  Peel & reveal  Sell-in materials/kits  Company website design  Banner ads  Mobile and event promotion materials

IT  SAS-70 Type II managed data centers  Scalable load balanced infrastructure  Customized micro-site development  Scalable, customizable, proprietary online interactive game engines  Social media application development  Complete performance loyalty program management and tracking  Online order entry and fulfillment  E-commerce  Permission-based marketing and viral expansion programs  Banner ad development  Program analysis and real-time customized reporting  Industry experts that stay current regarding latest technologies  Emerging technologies counseling Our continually evolving IT Department specializes in the planning and development of interactive technologies

PRIZES & PREMIUMS  Multi-client agency buying power (DJA saves you time & money!)  Global prize & premium sourcing  Audience-targeted & theme-specific prize and premium recommendations  Up-to-the-minute research on new developments  Customized premiums in any quantity for:  Trade shows  New product launches  Business gifts  Corporate giveaways  Special events  Self liquidators

FULFILLMENT  Efficiently handle all of your fulfillment needs  Prizes & premiums  Program & sales materials  Data processing  Warehousing and shipping  Order, receive, warehouse, pick & pack, label, inventory control and ship all prizes & premiums to winners  Implement data processing programs to ensure your merchandise is delivered to the right person  Online shipping tracking  Deliver custom inventory reports  Provide a safe and secure warehouse facility

TRAVEL  DJA’s licensed and fully bonded Travel Department will coordinate a travel itinerary for any size group, that will treat your winners like VIP’s  Advise about the best type of program to meet your objectives and budget  Develop theme, award levels, mechanics and timetable  Write the program rules and develop award formulas  Corporate meetings  Site inspection  On-site supervision by travel professionals

SOCIAL MEDIA MARKETING

USER GENERATED CONTENT Contests

QR CODES  Means quick response  Looks like a barcode  Readable by mobile phones with a camera, and smartphones  Information encoded can be text, URL or other data  Use in sweepstakes, contests, games, in-store displays, events, trade-shows, print ads, direct mail campaigns, websites, marketing, couponing and others.  Gives marketers the ability to measure response rates with a high degree of precision  Allows consumers easy access to a promotional website without going to their computer and typing in a URL

INTEGRATED OFFLINE/ONLINE PROMOTIONS Objective: The Aéropostale Try On & Win promotion was sponsored to drive in-store and online traffic, build database and get consumers to try on jeans Tactic: In-store / Online Instant Win Game Mechanics: DJA designed and produced instant win game cards to be distributed in- store to anyone who tries on jeans. Consumer instantly won a prize or discount and was directed online to enter the Grand Prize drawing. Prizes: Over 1 Million instant win prizes were awarded, including Apple MacBooks, Aero T-shirts, jeans and jewelry, ringtones and Aero discounts. One Jeep Wrangler Unlimited was awarded in a Grand Prize random drawing!

SAMPLING & FULFILLMENT Objectives: Communicate new product line Tactics: DJA developed a social media marketing promotion as a means to communicate a free sampling offer Mechanics: Share a Pint of New Starbucks® Ice Cream Promotion exclusively ran on Facebook. Visitors sent a “Free Pint Coupon” to a friend. In addition, visitors receives a $1.00 off coupon for a pint of Starbucks® Ice Cream! Prizes: Close to 300,000 coupons for free pints of new Starbucks® Ice Cream DJA Services: Legal Counsel & Administration, Site Services, Warehousing, & Fulfillment.

REWARDS & INCENTIVES Objectives: D'Addario’s objective was to improve the sales team’s product knowledge. Tactics: Online Training Rewards Program Mechanics: Employees went through online training seminars and for each one completed they earned points that they could collect and redeem for prizes. Prizes: iPod Shuffles, Bose In-Ear Headphones, $100 AMEX Gift Card, $25 Gift Card to iTunes Results: This rewards program was intended to be one quarter but is now in it’s 3 rd year!

OFFLINE In-PackPeel-up Instant Win & On-Site Giveaway Event Under The Cap Multi-Package, Multi-Platform Gift with Purchase Mobile Phone Coupon Offer

IN SUMMARY No promotion agency, regardless of size, has the array of services DJA can provide under one roof!  Pinpoint control of the entire process  Highest level of client responsiveness  Cost-efficiency of “one-stop-shopping”  Time efficiency of single-source dealing